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DTSTART;TZID=Australia/Melbourne:20141203T080000
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DTSTAMP:20260405T081610
CREATED:20141009T231245Z
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UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20150203T063000
DTEND;TZID=Australia/Melbourne:20150203T213000
DTSTAMP:20260405T081610
CREATED:20150116T054914Z
LAST-MODIFIED:20201002T052256Z
UID:6371-1422945000-1422999000@marketing.com.au
SUMMARY:Traditional Signwriting
DESCRIPTION:Qualified signwriter Ian Widdop will guide you through the basic fundamentals of Traditional Signwriting. Whilst it’s true that the skills of the traditional signwriter takes many years to master\, these highly engaging and hands on classes will cover the basic tools and processes of traditional sign writing while learning the essential brush control techniques and classic lettering styles. \nThe classes are small to allow one on one time with Ian. \nProgram: \n\nWelcome\nYour Sign kit starter pack\nDemonstration How to make and use a Mahl-Stick\nDemonstration How to make and use a chalk line\nUnderstanding your paint\nBrush techniques\nLunch Break 30 minutes\nMark out techniques\nBrushwork\n\nInclusions: \n\nMahl – stick\nChalk line\nCertificate on successful completion\nSignwriting brushes\nCard\nPaints and paint pots (Water based paints)\nRefreshments\nCar Parking at rear
URL:https://marketing.com.au/event/traditional-signwriting/
LOCATION:Unnamed Venue\, 107 Main Road\, McLaren Vale\, Adelaide\, South Australia\, 5171\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Graphic Design,Workshop
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DTSTART;TZID=Australia/Melbourne:20150203T083000
DTEND;TZID=Australia/Melbourne:20150203T223000
DTSTAMP:20260405T081610
CREATED:20150116T035028Z
LAST-MODIFIED:20210131T055539Z
UID:6339-1422952200-1423002600@marketing.com.au
SUMMARY:Defining Digital Success in 2015
DESCRIPTION:Do you define success by your Facebook likes\, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? \nIn February\, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance\, the important questions to ask\, and what rate of return is expected for a digital marketing investment. \nThis event will help digital practitioners at all levels to understand the levers behind defining their success. \nSpeakers Include: \n\nJanelle Scrimgeour\, Assistant Team Leader & Digital Marketing Executive\, Cruiseabout:  Janelle will share how Cruiseabout set their organisational targets and how their digital marketing KPIs are developed accordingly. Find out how they continually track progress\, the role of…\nLaura Campbell\, General Manager – Marketing\, Digital & Sales Services\, Allianz Global Assistance: Learn how Allianz Global Assistance defines digital success from both a B2B and B2C perspective. She’ll provide key success measures to ensure all aspects of the user experience are measured.\nNaina D’Souza\, Senior Manager\, Advisory\, EY: Naina will discuss core principles to setting the right measures for your digital business. Naina has delivered digital solutions for over 17 years\, and has extensive experience both in-house and as…\nSean Cooper\, Managing Partner\, Torque Data: Sean will discuss designing and building a digital measurement strategy. Find out how to align digital across all channels and what you can do to benchmark and drive continuous improvement.\n\n 
URL:https://marketing.com.au/event/defining-digital-success-2015/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Victoria\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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