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DTSTART;TZID=Australia/Melbourne:20141203T080000
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UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20150129T053000
DTEND;TZID=Australia/Melbourne:20150129T193000
DTSTAMP:20260404T215720
CREATED:20150116T040525Z
LAST-MODIFIED:20150116T040525Z
UID:6342-1422509400-1422559800@marketing.com.au
SUMMARY:Strategy Season Seminar
DESCRIPTION:Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you’re at\, and make sure that you’re setting your business up for success. \nStrategy can be forgotten when companies are deploying a website or embarking on a social media programme\, but this can lead to false expectations. Join bwired’s Campbell Wilson as he walks you through vital points relating to strategy\, and making digital work for you this year. \nStrategy areas that will be explored during the seminar are: \n\nStakeholder Review\nCompetitive Analysis\nExisting Site Review\nAnalytics\n\nCome join us for an afternoon drink and nibbles at Jasper Hotel in the heart of Melbourne City. \n 
URL:https://marketing.com.au/event/strategy-season-seminar/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
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