BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20130406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20131005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20140405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20141004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141203T080000
DTEND;TZID=Australia/Melbourne:20150204T170000
DTSTAMP:20260405T005905
CREATED:20141009T231245Z
LAST-MODIFIED:20141009T231245Z
UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
END:VCALENDAR