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DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260406T064956
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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DTSTART;TZID=Australia/Melbourne:20141030T183000
DTEND;TZID=Australia/Melbourne:20141030T233000
DTSTAMP:20260406T064956
CREATED:20141001T214502Z
LAST-MODIFIED:20141001T214502Z
UID:5953-1414693800-1414711800@marketing.com.au
SUMMARY:AC&E Awards Gala Dinner
DESCRIPTION:The ADMA AC&E awards gala dinner celebrates work that demonstrated creativity and effectiveness. The campaign image for this year’s awards\, the yin yang\, epitomises the concept of balance\, proportion and interconnectedness. And if you’re wondering about its constituent parts – it’s our legacy trophy shape. \nThe award icon\, the cuboctahedron\, pictured left\, symbolises the union of creativity and effectiveness. The design is based on Leonardo da Vinci’s drawings for the mathematical tome De Divina Proportione written by the mathematician Luca Pacioli in 1509. Da Vinci is recognised as a genius in both science and art\, thus the cuboctahedron is the perfect manifestation of our awards philosophy\, representing both creative flair (creativity) and intellectual rigour (effectiveness.) \nThe MC for the event is Cal Wilson\, best known for television shows such as Spicks and Specks\, Good News Week\, Thank God You’re Here and the hit series SlideShow\, and also her intelligent\, hilarious stand up shows. Teaming an exhilarating eight-piece line up with a world-class DJ\, The Groove Academy are one of Australia’s most in-demand acts.
URL:https://marketing.com.au/event/ace-awards-gala-dinner/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Marketing,Sydney
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