Does Your Business Need An e-Marketing Make Over?

Does Your Business Need An e-Marketing Make Over?

Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge and hard work. Has your business’ e-marketing campaign been put on hold for too long? Have you recently noticed lower sales, interaction, conversions, and referrals? Do you want to take your business to the next level? If you’ve answered yes to any of the above questions, then an e-marketing make-over may just be what you need. First, we need to figure out your strategy; what is it that you’re trying to achieve, your goals. Revise Keywords Ranking for the right keywords is the key to a successful online business. You don’t want just any one to come and visit. The whole point of marketing is to invite “targeted” customers, the ones that will come to buy your products. So, instead of broad keyword phrases like “university courses in Sydney”, your potential could significantly be increased when you focus on the keywords, “Applied Media Arts Bachelor Program in Northern Sydney”. And when the keywords are narrowed down, competition is lower and rankings can be achieved easier as there are certainly less universities in Northern Sydney having Bachelors in Applied Media Arts than there are universities in Sydney. Remember – the more targeted the keyword, the further down into the buying process your prospect is. Optimise Correctly If your content is under optimised, search engines might...

Measuring The ROI Of Your SEO Campaign

Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses the various reports/information you should be requesting from your SEO professional or potential SEO company to ensure that you’re making the right investment with the right company. As I like to say, search engine optimisation professionals shouldn’t work for you, they should work with you. Even in this day and age there are still people (and companies) who are unsure about Search Engine Optimisation, and rightly so! SEO companies and professionals have been wrongly educating the general public on how to measure the success of a campaign. For years clients have been told that the success of a search engine optimisation campaign can be measured by traffic and rankings! Enter The Rankings & Traffic Metrics If you have ever engaged a Search Engine Optimisation company/professional, you undoubtedly have seen a “ranking report” and a “traffic report”. I won’t go into the details of each as the level of detail of these reports vary from company to company, but generally are an overview of traffic of your website (perhaps broken up by source e.g. PPC, Organic, Direct etc.) and the rankings of a list of keywords. Let me ask you a question, after your investment in SEO and seeing a ranking report and/or general traffic report have you gotten the feeling that what you (or...

What The Apple iPad Mini Means For Marketers

The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard iPad sales, despite this, we feel it’s a much more convenient and portable option for users. Even better, it can be held in just one hand. Apple fans love it and Apple haters don’t, but what does the launch of the Apple iPad mini mean for Australian marketers? Recently we discussed the launch of the iPhone 5 in Australia and according to a release by Apple, they sold over 5 million devices just three days after its launch in the US. Samsung also recently released it’s Galaxy Note 11 while Google has the Nexus 10. All this buzz around new and improved mobile devices continues to bring us back to one obvious recurring theme for marketers. Mobile needs to be a key focus of our marketing strategies as Mobile love continues to build in Australia, with the frequent launch of new and improved devices. When we refer to mobile, we don’t just mean mobile phones, it’s really any device with web browsing capabilities other than our desktop or laptop computer. Mobile also doesn’t just mean when you’re on the go (we’d argue that this has been the case for a long time). Even though location-based and location-aware services are still the killer apps, many of us will use mobile devices at home with the...

Digital Marketing Trends In Australia

We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still somewhat of an untamed beast. The good news out this week is we’re not alone. Responsys got in touch with us and kindly shared their annual Big Australia Report which discusses and benchmarks the practices of digital marketing in Australia based on interviews they conducted with 125 digital marketers around Australia in July and August of this year. The study highlighted that marketers really feel burdened by a lack of digital knowledge and expertise, with more than half indicating that there is a digital knowledge gap in their organisation. This report has some fascinating insights and we wanted to share a few other take aways with you: What is the 2012 digital marketing landscape in Australia? Emphasis on customer engagement – Responsys highlighted that Australian businesses are acknowledging the need for relevant and “valuable communications that aim to engage rather than sell”. Digital execution being managed in house – Despite the digital knowledge gap many felt within their organisation, digital marketers are becoming more confident in managing digital execution in house compared to 2011 (28% outsource in 2012 vs 57% in 2011). This really highlights a need for digital marketing training and employing data specialists to adequately analyse the customer data. More work for marketers – While the study found that around 5 in 10 Australian marketers expect...

Tired Presentations? Alternatives to PowerPoint

We recently discussed some top tips for creating great presentations. However, in this post we’d like to discuss some great alternatives to just defaulting to Microsoft PowerPoint. There are a growing number of people now relying on cloud based Internet hosted applications for presentations, without the need for desktop software. Not only does this make presentations easily accessible, it also provides some fresh alternatives to the look and feel of your presentations. We’re not here to bag PowerPoint at all, it’s a great piece of software that many of us rely on daily. However, since it was launched in 1990 there have been a range of other presentation tools that have come onto the scene. We’d like to share some of the other alternatives out there that might be better suited to you, make your job easier and help your next presentation stand out from the norm. Prezi Prezi was launched in 2009 and is a web based presentation application that brings a new perspective to the traditional whiteboard and slide formats for sharing of ideas. We all know just how important visuals are in your presentation. That’s one of the reasons why the zoom functionality of Prezi is so popular, it allows you to zoom and rotate around your page or ‘virtual canvas’ to help the audience visualise your ideas. These may be in text, images or even video. Many presentations are also not linear, often there are many concepts that are inter-related. Instead of jumping back and forth in your presentation deck, with Prezi you just zoom up, down, left or right as you please. If your...