Why Videos Go Viral

by Damian Blumenkranc on March 24, 2014

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Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour. [...]

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Tweeting in 2014

by Tess Brumwell-Gaze on February 7, 2014

Tweeting in 2014

Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more [...]

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Fear of Abandonment – Minimising Shopping Cart Drop Off Rates

by Rebecca Williams on February 6, 2014

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Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a [...]

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How to Spend Your Marketing Budget in 2014

by Sally Wood on January 3, 2014

Marketing Budgets In 2014

So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if [...]

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Post image for More Traffic Doesn’t Always Mean More Conversions: One Proven Way To Improve Conversion On Your Website

Disappointing Website Conversions After implementing a costly social media strategy, including Facebook ads and investing a lot of time and money into gaining traction with all their new Likes and followers, the management of the company still aren’t happy. Although the marketing guys have shown increased website traffic and a few more membership registrations and [...]

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Why The Digital Content Revolution Will Not Be Televised

by Davin Broadbent on February 28, 2013

Digital Content Revolution_Davin Broadbent

Marketing.com.au would like to thank Davin Broadbent from Creativa Web Videos for taking the time to share this insightful article on the digital content revolution.   There is an air of familiarity around the current state of affairs with television and the growing trend of online digital content consumption, it kind of reminds me of [...]

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Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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Tablet Advertisers Need to Step Up

by Sally Wood on June 4, 2012

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While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing to take advantage of tablet orientation changes (portrait to landscape) and, more importantly, the interactive capabilities of tablets. In fact, most tablet advertisements are simply [...]

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