Digital video content is revolutionising the way that brands communicate with their audiences – but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.
Video and content marketing: Gaining and measuring customer mindshare (NSW) | Half Day Forum If you’re not using online video – to create attention, increase engagement, and measure your digital performance – you’re missing out.
Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event, where they will reveal the results from the second Video State of the Industry Survey, in association with Adap.tv. IAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market… READ MORE
It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content. At this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. Speakers will discuss how to best… READ MORE
David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the… READ MORE
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour…. READ MORE
Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more… READ MORE
Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a… READ MORE
So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if… READ MORE
Disappointing Website Conversions After implementing a costly social media strategy, including Facebook ads and investing a lot of time and money into gaining traction with all their new Likes and followers, the management of the company still aren’t happy. Although the marketing guys have shown increased website traffic and a few more membership registrations and… READ MORE