Top 10 Twitter Tools to Turbo-Charge Your Tweets

Top 10 Twitter Tools to Turbo-Charge Your Tweets

There is simply no denying it. Twitter is huge. According to the social media giant, there are 284 million monthly active users, and more than 500 million Tweets are sent every single day. Of those 284 million, 80% are actively using mobile devices and 77% are based outside of America. Given such enormous usage and engagement rates, it should come as no surprise that, if Twitter is your social media platform of choice, there is a myriad of options available when it comes to tools for Twitter. There are Twitter tools to assist in scheduling, Twitter tools that help with reporting, and even Twitter tools to assist in listening to the Twittersphere. Bitly https://bitly.com I bet you’re about to breeze on pass this section. You’re thinking, ‘Bitly is just a link shortening service. Boring. Next.’ But that’s where you’re wrong! While Bitly may have been shortening half a billion links per month (and processing eight billion clicks on those links) since 2008, Bitly has so much more to offer. Bitly provides a range of audience insights, allowing you to analyse and understand audience engagement acquired through both owned and earned brand assets. You can even use it to segment your audience, set goals, and syndicate and deliver content across a range of platforms. Buffer https://bufferapp.com Buffer allows you to schedule your tweets, so that you can evenly spread them out across the course of the day (rather than bombarding your followings with 67 tweets in one hour). It will also generate relatively in-depth reports, showing you which tweets are the best performing with your followers, and what times of...
6 Ways to Demonstrate Social Media Marketing ROI

6 Ways to Demonstrate Social Media Marketing ROI

If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for the company anyway? Questions that (probably unbeknownst to the naïve asker) make your blood boil, that make the red mist descend, or that make you want to curl up in a little ball and hide under the covers indefinitely. If your chosen marketing discipline cannot be measured based on immediate sales figures, then red-mist-inducing questions can be common place. And, unfortunately, it is the thinking (or lack thereof) behind such questions that often leads to your budget being hit first when things are tight. For marketing professionals in some of the ‘softer’ marketing disciplines, like PR, quantification of results has always been notoriously difficult. Traditionally, PR campaign reports focus on figures linked to awareness: circulation and readership figures, website hits and impressions, the equivalent cost of advertising spend. For social media marketing managers, those same reports now centre on new fans and followers, the number of post likes, and website click-through rates. All too often, reports such as these engender a raised-eyebrow response from senior executives who want to see a clear, demonstrable return on investment for every marketing dollar spent. All these awareness results and reporting metrics are a perfectly valid marketing objective for any business. Brand awareness is essential: you have to have an audience to market to. If no one knows...

Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply having an interesting conversation online can be a great way to encourage engagement. Social Platforms In order to get your message across effectively, you need to choose the right platform for your target audience, otherwise you risk being ignored. While Facebook tends to capture the market with its large membership, it isn’t always the right choice. If you are targeting a specific niche, for example, it may well be worth exploring different social avenues. Lifestyle, fashion and food-based businesses tend to have a lot of success on visual platforms such as Instagram and Pinterest, whereas B2B business will have more success building a community on LinkedIn through groups. If your company has the resources, spread yourself across a number of platforms where your customers are engaging within their communities. For example, many fashion bloggers have an Instagram and Facebook account to increase engagement. Instagram is where bloggers feature their ‘outfit of the day’ while Facebook or Twitter is where they tend to update their readers on their latest fashion posts. For a fashion-based client, then, it would be beneficial to have a presence on both platforms. If a blogger is wearing your brand’s clothing, they are likely to tag you in their post, bringing attention to your brand. Tone It is important to be...
Australian Social Media Statistics: 2013 vs 2014

Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with their clients. Social media gives you a real-time view of how you can, and should, be improving your services and product lines. Social media enables you to engage in meaningful, two-way conversation with your target market, potential clients, employees, and other stakeholders. (Remember: you should be using social for conversational purposes, not to simply broadcast your own messages. So, pose questions, elicit interaction, ask for feedback.) Not only that, social media is the perfect tool to increase the exposure of your business and brand recognition, increase traffic to your website (and therefore potential leads), improve your search engine ranking, and possibly increase sales. Given all the possibilities and benefits that social media has to offer, the next question is often: on which social media channel should I focus? This question can be difficult to answer. It requires consideration of a number of factors: What social media channel is your target market frequenting most regularly? What sort of products or services do you have on offer? What sort of content will you be distributing via social media? Will you run an integrated social media campaign, across a number of social media platforms? Or will you just focus on one platform? What is your budget (both monetary and man hours) for social media? All of these...
The Most Effective Social Media Campaigns Ever

The Most Effective Social Media Campaigns Ever

Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to make a change. It’s time to get your fans off Facebook and onto your website, into your boardroom. You need to monetise your social media campaigns – like all the companies featured below managed to do. Perhaps our top seven most effective social media campaigns of all time (in no particular order) will be something of a catalyst, an inspiration for your next (or even existing) social media campaign. Blendtec: Will it Blend? Very American, the Will it Blend campaign from Blendtec uses YouTube videos very effectively. Operated by an uber-cool grandfatherly figure (who has a blend off against himself), the powerful kitchen accessory easily rips through multiple iPhones in one sitting. The YouTube videos very cleverly direct viewers to the BlendTec Facebook page (which has over 50K fans), encouraging entries in an online competition. According to Blendtec’s Marketing Director, Jeff Robe, the YouTube videos have done increased sales by 700% since November 2006 (Source: Forbes). Right there. That’s what we call effective use of social media. Take a look for yourself: Cadbury: Gorilla-Man Who knew? Take a man in a gorilla suit, cue Phil Collin’s classic hit In the Air Tonight, have gorilla-man go nuts on a drum kit. End result: chocolate sales go through the roof. Created in 2007, this 90 second...
Tweeting in 2014

Tweeting in 2014

Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more than ever. From retail to B2B financial services, all businesses can benefit from the social network. But what’s new this year and how can you get the most out of it for your company? Be visual According to Seth Fiegerman, Twitter will have “more prominence for pictures, articles, TV clips… you name it”. Video marketing was an astounding online element last year, and this can and will integrate further into Twitter in 2014. According to Twitter’s own reports, “42% are likely to retweet, reply, or mention brand Tweets that contain a fun or interesting video”. Thinking of visual communication is particularly welcomed in the fast-paced news feed of Twitter. With only a short window to be noticed in, it’s especially important on Twitter to catch the user’s attention. Plenty of research has looked in to this further – and the evidence shows that imagery does better. The introduction of Vine was a notable one, bringing about a few short seconds of footage. 2013 saw some attempts at branded Vines across a number of industries, but arguably Vine is in a primitive stage and has endless potential. Experts predict a tighter and more efficient access to Vine production and sharing on Twitter this year. Being owned by Twitter, Vine is an app that will see regular...
Australian Social Media Statistics 2012 vs 2013

Australian Social Media Statistics 2012 vs 2013

There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian social media news and social media statistics is David Cowling’s website SocialMediaNews.com.au. David shares monthly updates of the latest social media statistics in Australia and if you haven’t had a chance to keep up to date we thought we’d do a bit of an overview of how the main social media channels fared in July 2012 compared to July 2013. Not surprisingly, the proportion of Unique Australian Visitors/Active Australian Users is up 14% when comparing data from July 2012 with July 2013. Facebook and YouTube are still the favourite platforms amongst Australians, however, the biggest change in July 2013 (versus July 2012) was for Instagram (68%), Tumblr (52%), WordPress.com (49%) and LinkedIn (27%). Meanwhile Digg, StumbleUpon, MySpace, Delicious, Blogspot, Trip Advisor and Foursquare were all down on levels seen in July 2012. Here’s a handy reference chart we put together based on David Cowling’s data below: The Australian Government also runs the Digital Business website (digitalbusiness.gov.au) that has a section on Social Media you might find interesting. In April, they shared this great video written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door) and we couldn’t agree more with how Natalie succinctly described the implications of this video for Australian businesses: “The Social Media...

9 Social Networks You May Have Missed

Ok, so you’re right into Facebook, Twitter and LinkedIn and you’re getting in tune with industry blogs and forums. You’ve even got your own YouTube channel and you get alerts from Meetup on the latest local marketing events. But have you been missing something? There are many more social networks that you can use to connect with your peers, customers and clients. There are hundreds of social networks that cater to different markets with new ones popping up every day, however, we don’t want to overwhelm you so we’ve pulled out 9 of our favourites. Google+ – You might have seen the “+1” symbol around the place, well this is a way to recommend something via Google’s social networking platform Google+. All you need to do is create a Google+ profile and choose who you want to connect and share with. When you share a page or post via “+1” it will post the article to your Google+ page where you can also start a conversation about it. With new features constantly bring added, Google+ is extremely popular and definitely here to stay. Pinterest – Pintrest is an online pinboard that gives you a way to organise and share pictures and other interesting things you come across on the web. You can also browse others pinboards for inspiration. Businesses are using it with great success, like Etsy who were one of the pioneer brands that thrived using this social network. If you have powerful visual content then check it out. Instagram – Instagram is a photo sharing application that enables the user to take a photo, apply a digital filter to alter it and...

6 Ways Social Media Can Help You Get Your Dream Marketing Job

Whether you’re a job seeker or job browsing enthusiast, social media can be your friend and your foe! For many of us, we use social media for both personal and also professional reasons. You might say, ‘I know, I know, I’ve already ‘Googled’ myself and there are no damning search results!’. While that is obviously important to remove any inappropriate images or negative content, it’s not just about cleansing your online profile but also using it to your advantage to promote yourself as a desirable candidate. As we mentioned in our article on What are Social Influence Metrics?, your social profile is valuable and is becoming increasingly important in the recruitment process. It forms an important part of your personal brand. For example, if a recruiter is reviewing several candidates with similar skills and experience, it might come down to the online profile to shed some light. So here are 6 ways you can use social media to your advantage to help you get your dream marketing job: (1) Network. Get on LinkedIn – LinkedIn is a great way to connect with professionals in your industry online. For this very reason, it’s also a great social tool for job seekers and recruiters. Your profile is like your online resume which you can update with any training and achievements. The recommendations section is also a useful indication to a potential employer of what you might like be as an individual to work with. Even if you’re not currently job hunting, take the time to build your LinkedIn connections, you might even have your dream job land right in your lap...