Top 10 Promotional Tactics

Top 10 Promotional Tactics

Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a promotion. Who hasn’t tried a free food court sample? Or gone with a two-for-the-price-of-one deal...
6 Big Mistakes Made By Hotel Marketers

6 Big Mistakes Made By Hotel Marketers

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally...

A Step-By-Step Guide to Marketing Budget Plans

Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to...