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You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your [...]

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effective market research

Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as [...]

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examples of advertising budgets

Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If [...]

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Tips For Marketing Companies On Marketing Themselves

by Bernard Somja on October 26, 2013

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Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing companies often focus so much on helping their clients that they neglect improving their own marketing prospects. In addition, it can be difficult to market [...]

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Top 10 Promotional Tactics

by Sally Wood on October 22, 2013

Top 10 Promotional Tactics

Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a promotion. Who hasn’t tried a free food court sample? Or gone with a two-for-the-price-of-one deal at the supermarket? We’ve put together ten effective promotional tactics [...]

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6 Big Mistakes Made By Hotel Marketers

by Gina Withey on October 9, 2013

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Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally important. Many hotel marketers may find themselves trapped in a [...]

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A Step-By-Step Guide to Marketing Budget Plans

by Sally Wood on October 9, 2013

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Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make [...]

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Does Your Business Need An e-Marketing Make Over?

by Bernard Somja on September 11, 2013

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Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge [...]

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