3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

Read More

What Is The Multi-Screen Revolution?

by marketing.com.au on March 15, 2013

Multi Screen Image

There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile and Tablet) either simultaneously (e.g watching TV and browsing the web on your mobile/tablet) or sequentially (e.g browsing your mobile to search for a flight [...]

Read More

5 Tips To Capture Mobile Clicks

by marketing.com.au on February 13, 2013

Post image for 5 Tips To Capture Mobile Clicks

Most marketers are well aware by now of Mobile Love In Australia and the Mobile Marketing Trends that have changed the way we engage with our customers. The importance of optimised web content and email for mobile devices should never be underestimated. Responsys, a leading provider of email and cross-channel marketing solutions, got in touch [...]

Read More

What The Apple iPad Mini Means For Marketers

by marketing.com.au on November 9, 2012

Post image for What The Apple iPad Mini Means For Marketers

The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard [...]

Read More

Tablet Advertisers Need to Step Up

by Sally Wood on June 4, 2012

Post image for Tablet Advertisers Need to Step Up

While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing to take advantage of tablet orientation changes (portrait to landscape) and, more importantly, the interactive capabilities of tablets. In fact, most tablet advertisements are simply [...]

Read More