Tips For Writing An Online Style Guide

One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share some useful information on online style guides. A style guide is a set of guidelines that is referenced when writing any communications. A style guide ensures any communications from a company are always consistent and professional, even with multiple authors. An online style guide on the other hand, whilst similar, is specifically tailored for writing and optimising content to be published on the web. It ensures all online communications reflect your overall brand. When preparing your own online style guide, be sure to use plenty of examples, images and sample code. We also like the idea of distributing a reference or cheat sheet which contains key elements that people can post around their workspace. Here a couple of resources we came across that we highly recommend if you are working on creating your own online style guide. Yahoo! Style Guide We’re big fans of the Yahoo! Style Guide It’s one of those simple resources that’s really easy and straightforward to use. It was designed specifically with writing for the web in mind. Some the key things we found really useful were: Tips on writing for an online audience and making sure that you speak to your entire audience. Understanding the importance of readability of your content and making sure it is ‘easy to scan’...

Lacking Style? Top 5 Tips for Writing a Style Guide

With such a variety of style guides out there it can be quite overwhelming trying to work out how to write one. Essentially, a style guide (or brand manual) should be tailor made to suit the individual, company or brand. It is designed to help protect the consistency of your image. If it does that, then you can’t go wrong. Style guides are commonly used in the world of media, public relations and publishing. A style guide contains a set of guidelines that should be referenced when writing any communications. A style guide ensures that the communications from a company are always consistent and professional, even when there are multiple authors. A style guide is also a great time saver for a new starter, they can quickly get a feel for the general style requirements without having to ask a hundred questions. Some of the common elements we have found referenced in style guides include (but are not limited to): Titles and terms – e.g how the company name should be referenced, title of the Managing Director etc. Trademarks Symbols or special characters Abbreviations Logo and colour palette references – e.g minimum size for logo, colour options, background options etc. Also, where to find the accompanying files in various formats and resolutions. Format – e.g use of fonts and styles etc. Indentations Sentence lengths Language, tone and voice preferences – e.g plain english, slang, formal, casual, present, past, third person etc. Spelling – e.g American or English spelling etc. Punctuation – e.g use of commas, semi-colons, parentheses, question marks, exclamation marks, hypens etc. Headings – e.g use of capitalisation or not, format,...