Problogger: Rand Fishkin on SEO

by marketing.com.au on September 5, 2014

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According to his official bio, Rand Fishkin is the Wizard of Moz. He’s the founder and former CEO of Moz, and co-founder of Inbound.org. Fishkin is a self-confessed addict of all things content, search, and social on the web, from his multiple blogs to Twitter, Google+, Facebook, and LinkedIn. With credentials like those, he is [...]

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Problogger: How Bloggers Can Leverage Google+ – Rand Fishkin

by marketing.com.au on September 4, 2014

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Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day before Fishkin’s speech, it was one of the more interesting presentations of the conference. Why Google+? What it is that makes Google+ special? According to [...]

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6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

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If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

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Post image for Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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The Most Effective Social Media Campaigns Ever

by Sally Wood on April 23, 2014

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Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to [...]

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Post image for Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, [...]

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landing page design

‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something [...]

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How to Propel Your Online Marketing to New Heights

by Sally Wood on March 20, 2014

Propel Your Online Marketing To New Heights - Mountain Top

If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day [...]

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social media and CEOs

I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were [...]

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