social media and CEOs

I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were [...]

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Tweeting in 2014

by Tess Brumwell-Gaze on February 7, 2014

Tweeting in 2014

Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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Post image for Where Does Social Media Fit In Your Online Marketing Strategy?

Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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Implementing a Social Media Policy

by Stephen Duggan on November 12, 2013

social media policy

Whilst social media provides many opportunities for businesses, some businesses are potentially unaware or seem to have forgotten the need to have a robust social media policy in place to assist employees and protect the company’s brand online. Stephen Duggan, CEO of Social Media Engagement Co, shared with us an article he wrote on this [...]

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Australian Social Media Statistics 2012 vs 2013

by marketing.com.au on August 22, 2013

Post image for Australian Social Media Statistics 2012 vs 2013

There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian [...]

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Upcoming 2013 Australian Marketing Events

by marketing.com.au on August 2, 2013

Marketing Events

The year is certainly flying by and before we know it, Christmas will be here! Before we get ahead of ourselves, the time has come again for us to do a quick round up of some key Australian marketing events and conferences that are coming up in the next few months. We don’t want you [...]

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Post image for All In The Name: Jack Media Acquires Fashion.com.au And Cosmetics.com.au

The Fashion and Beauty Industries are hot markets in the online space and this week, the heat was turned up even more with Jack Media acquiring two premium domain names and websites from OMG Fairfax Media: Fashion.com.au and Cosmetics.com.au. We decided to get in touch with James Kitchener CEO and Co-Founder of Jack Media to [...]

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Australian Marketing Events You Won’t Want To Miss

by marketing.com.au on February 21, 2013

Post image for Australian Marketing Events You Won’t Want To Miss

Can you believe it’s nearly the end of February already?! If you haven’t had a chance yet to schedule some professional development, it’s time to get organised and lock in some events so that you don’t miss out. Marketing events, training and conferences are not only a great way to get an injection of knowledge [...]

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