Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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Top Marketing Trends in 2011

by Sally Wood on December 19, 2011

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Some years, everything changes. Innovation and rapid technological advances have been known to change the whole face of the marketing industry in one foul swoop. This has been particularly true throughout the naughties, with the ever-advancing avalanche of social media launches. 2011 was not like this. Rather, 2011 saw a plethora of incremental upgrades across [...]

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Using Social Media in the Marketing Mix

by Sally Wood on October 1, 2011

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In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]

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