5 Tips To Capture Mobile Clicks

by marketing.com.au on February 13, 2013

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Most marketers are well aware by now of Mobile Love In Australia and the Mobile Marketing Trends that have changed the way we engage with our customers. The importance of optimised web content and email for mobile devices should never be underestimated. Responsys, a leading provider of email and cross-channel marketing solutions, got in touch [...]

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What The Apple iPad Mini Means For Marketers

by marketing.com.au on November 9, 2012

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The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard [...]

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Create Web Video Like A Pro

by Stuart Brown on October 2, 2012

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We all know by now about the power of web video and how important it is for a well-rounded content strategy. So we decided to talk to someone with expertise in this field who produces lots of video for the web. Stuart from LemonChip has kindly offered up his time to answer a few questions [...]

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Mobile Marketing Trends in 2012

by Simon ODay on September 28, 2012

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The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41 per cent of Aussies currently own a smartphone and this number is expected to hit 65 per cent in the next five years*. For most [...]

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It’s official, the Apple iPhone 5 is on its way to Australia!

by marketing.com.au on September 14, 2012

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You have probably heard the rumours over the past few months, well this week it was official, the Apple iPhone 5 has been released. Apple have announced that it will be available in Australia on September 21 and that customers can pre order from today. We like to remain objective at Marketing.com.au, however, we also like [...]

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Interesting Trends in Mobile Access in Australia

by marketing.com.au on November 6, 2011

Mobile Usage Trends in Australia

With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time. According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile [...]

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