International Marketing and Market Entry

by Sally Wood on September 30, 2013

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Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our beginners guide to international marketing and market entry. Here at marketing.com.au, we find that a good old pros and cons list can be very helpful [...]

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Core Marketing Concepts Refresher: SWOT Analysis

by Sally Wood on June 19, 2013

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I know, I know. You’ve been waiting with bated breath all week for the next riveting instalment in our core marketing concepts series. Well, take a breath. There’s no need to wait any longer; it’s here! Today we are going to take a sneak peak at the concept of SWOT analysis (Note: this should in [...]

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Outsourcing Is Not Just For Global Companies

by David Iwanow on January 21, 2013

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Last week the web was buzzing with news about “Bob” who was caught outsourcing his job to China and paying someone less than a fifth of his salary to get the job done. The interesting insight is that “Bob” had always received amazing performance reviews for his work over the past several years and did [...]

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Using Social Media in the Marketing Mix

by Sally Wood on October 1, 2011

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In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]

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