Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

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Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

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Anatomy Of A Google Results Page – Part 1

by Bernard Somja on January 16, 2014

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Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is [...]

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Post image for Agency or In-House? Why SEO services should be left to the experts.

When it comes to e-commerce, there’s much debate about whether outsourcing SEO services offers actual return on investment. Is an SEO agency really worth it? Search Engine Optimisation is one of the most complex aspects of the online world. It’s an ever-changing landscape. Just when you think you’ve mastered it, there’s a Panda update, or [...]

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Post image for How To Use An e-Commerce Platform Without Compromising Your Online Visibility

The rise of internet shopping has made selling products online a very viable option for businesses. If you hope to participate in e-commerce activities, you will need to select and implement an e-commerce platform, which is a software application that allows you to run an e-commerce store online; from ordering to stock management and payments. [...]

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Does Your Business Need An e-Marketing Make Over?

by Bernard Somja on September 11, 2013

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Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge [...]

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Measuring The ROI Of Your SEO Campaign

by Mike van der Heijden on November 21, 2012

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Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses [...]

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Create Web Video Like A Pro

by Stuart Brown on October 2, 2012

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We all know by now about the power of web video and how important it is for a well-rounded content strategy. So we decided to talk to someone with expertise in this field who produces lots of video for the web. Stuart from LemonChip has kindly offered up his time to answer a few questions [...]

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Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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What is Google Penguin?

by James Richardson on July 2, 2012

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A question we’re asked regularly by clients is “What is Google Penguin?” and “What can I do about it? Should I be worried?” Unfortunately, there is no simple answer that fits everyone as different websites, industries and factors have been treated differently. Has everyone been hurt? Not really. Latest numbers out were that only 3.1% [...]

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