Introduction to SEO & Analytics

SEO and Google Analyitcs are some very important aspects of digital marketing, not to be overlooked. This introduction course at Collective Campus will give participants a strong, fundamental understanding of what SEO and Google Analytics can do for your business. If you’re running an online store, starting a blog or have a website for your business, this class is a great starting point to getting your website in front of the right people and improving your business’s online presence. Some of the topics covered by this class are: The evolution of SEO. Basic SEO ranking factors. The power of analytics. Google analytics 101 Limited spots available, Book now to reserve...

Website measurement and its impact on digital advertising

Audited Media Association of Australia (AMAA) and internet technology partner comScore are holding a short class on exploring digital advertising and website measurements. This 1 hour class will cover: The complex web measurement language. What does it all mean? What should I rely on as a true, comparable metric? How does website measurement impact advertising on my website? Trends in digital advertising in 2016. The speakers for this event will be: Kate Palmer, Sales Director ANZ – comScore, Inc. Blake Mason, Sales & Marketing Manager,...
How to Optimise Your YouTube Channel

How to Optimise Your YouTube Channel

Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.

So, here’s a few tips towards optimising yours.

Growth Hacking for E-Commerce Stores

This small inaugural event will allow participants to hear and discuss with some of Australia’s most successful e-commerce founders on how you can growth hack success in an E-commerce business. This panel talk will give everyone a chance to take part in a discussion on what growth hacking really means, how to apply it to e-commerce businesses and how to use the best tools, methods and tricks to achieve...

World Marketing & Sales Forum

The World Marketing & Sales Forum, presented by BEE and WOBI, is a two day marketing event bringing together a selection of the worlds most renowned marketing and sales experts and leaders. The two days will bring together and generate discussions and creativity in new marketing trends and techniques. WMSF aims on giving participants an update on the most relevant topics from around the world, delivered by experts in marketing and sales. This forum will present the opportunity to learn new trends, evolutionary changes and how to deal with evolving sectors of business in the world today. Be inspired by expert speakers such as: Kevin Roberts – Branding Randi Zuckerberg – Digital Mohanbir Sawhney – Innovation Rachel Botsman – Clients Ujwal Kayande – Big...

ONE: Teradata Marketing Connect – Melbourne

ONE: Teradata Marketing Connect is an afternoon event that will bring experienced local and international speakers together to inspire marketers and deliver relevant networking opportunities. Along side the international and local speakers, there will be key insights and learning opportunities for all marketers in...

Online Marketing Conference in Sydney

This is a full day of actionable and comprehensive sessions focusing on paid search, SEO, social, content marketing, email marketing and Google Analytics being held in Sydney. This is an advanced online marketing conference that will cover topics including: Digital Marketing Strategy in Modern Competitive Landscape Search Engine Marketing on Google: PPC Adwords, Display & Retargeting Technical SEO and Local Search Content Marketing and Link Building Social Media Marketing: Facebook, Twitter, Instagram, Pinterest, Linkedin Email & Marketing Automation – Best Practice and Lead Nurturing Campaigns Google Analytics: Tracking, Goal and Event Setup and Tag...

ONE: Teradata Marketing Connect – Sydney

ONE: Teradata Marketing Connect is an afternoon event that will bring experienced local and international speakers together to inspire marketers and deliver relevant networking opportunities. Along side the international and local speakers, there will be key insights and learning opportunities for all marketers in...
Top Tips for Successful Search Marketing

Top Tips for Successful Search Marketing

Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks and IT wizards. More and more, they really are becoming part of mainstream marketing. And, once you know the basics, all these concepts are very easy to get your head around. What is Search Marketing? Search marketing is a type of online marketing. It covers all efforts to gain traffic and visibility from the search engines (like Google) through both organic (search engine optimisation or SEO) and paid (search engine marketing or SEM) efforts. Search marketing is all about ensuring that, when Internet users type your targeted search term into Google, your website ranks as high as humanly possible. Tips for Successful Search Engine Optimisation Contrary to popular belief, here at Marketing.com.au, we believe that search engine optimisation (or SEO) is something everyone can do. It’s not witchcraft or dark arts. There’s no secret handshake or initiation ceremony. SEO is simply another aspect of marketing. While we don’t expect that everyone will be able to become an expert, we do believe that everyone can get a handle on the basics. The goal of SEO is not to game, or cheat, the search engines. Rather, it is to create an enjoyable, seamless user experience and to communicate to the search engines that your website is relevant, and includes high-quality material, related to specific subjects. Like the rest of us, search engines (whether its Google or Yahoo or Bing) just want to do their job as best they can. The job...