Post image for Monitoring Search Rankings and Fluctuations in the SERPs

Don’t get hung up on fluctuating results in your search rankings. There are so many reasons for them. While Google’s biggest algorithm and platform changes (the most recent of which include Hummingbird, Penguin, and Panda) hit the headlines just a few times each year, in reality, their search engine algorithm is changing constantly. Google revealed [...]

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YouTube Optimization

YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and the benefits it can bestow on your business, you need to make sure that you have all best practise video SEO (and YouTube optimization) tactics [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

Google Ranking Factors Image

SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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How to Propel Your Online Marketing to New Heights

by Sally Wood on March 20, 2014

Propel Your Online Marketing To New Heights - Mountain Top

If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day [...]

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Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

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Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

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Anatomy Of A Google Results Page – Part 1

by Bernard Somja on January 16, 2014

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Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is [...]

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Post image for Agency or In-House? Why SEO services should be left to the experts.

When it comes to e-commerce, there’s much debate about whether outsourcing SEO services offers actual return on investment. Is an SEO agency really worth it? Search Engine Optimisation is one of the most complex aspects of the online world. It’s an ever-changing landscape. Just when you think you’ve mastered it, there’s a Panda update, or [...]

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Post image for How To Use An e-Commerce Platform Without Compromising Your Online Visibility

The rise of internet shopping has made selling products online a very viable option for businesses. If you hope to participate in e-commerce activities, you will need to select and implement an e-commerce platform, which is a software application that allows you to run an e-commerce store online; from ordering to stock management and payments. [...]

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Does Your Business Need An e-Marketing Make Over?

by Bernard Somja on September 11, 2013

Post image for Does Your Business Need An e-Marketing Make Over?

Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge [...]

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