The Small Business Expo

The Small Business Expo showcases businesses from around the country, helping you understand what it takes to create and run a successful small business. Leading small business owners will guest speak, sharing their knowledge, experiences, successes and failures to help you in creating and running your own business. Run across 2 days, this expo will feature big name brand exhibitors such as Bank of Queensland, Harvery Norman and Griffith University… an opportunity not to be...

Managing Marketing in a Multi Channel Retail Environment – SYDNEY

Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail. This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as: John Batistich – Director Marketing, Scentre Group Simon Rossi – General Manager, Uber Levi Aron – Country Manager, Deliveroo David Bauer – Marketing Manager, Supercheap Auto Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School Julie Stevanja – Founder & CEO, Stylerunner Daye Moffitt – Strategy Director, Principals Dave Goodfellow – Social Intelligence Lead, SDL James Johnson – Director Customer Success & Retail Practice,...

Managing Marketing in a Multichannel Retail Environment – MELBOURNE

Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail. This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as: John Batistich – Director Marketing, Scentre Group Simon Rossi – General Manager, Uber Levi Aron – Country Manager, Deliveroo David Bauer – Marketing Manager, Supercheap Auto Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School Julie Stevanja – Founder & CEO, Stylerunner Daye Moffitt – Strategy Director, Principals Dave Goodfellow – Social Intelligence Lead, SDL James Johnson – Director Customer Success & Retail Practice,...

Retailered – The Ultimate Knowledge Feast For The Modern Retailer

This three-hour session will take you through a collection of exciting ideas for you to implement into your retail operation. Hear from a panel of retail gurus, tech wizards and creative icons along with a bunch of people who share a passion for growing knowledge in Australia’s retail economy. With four expert speakers consisting of; Daniel Flynn (Thankyou), Tania Burstin (mycause), Kevin Ke (Hisense) and Matthew Khoury (LOKE Group), Participants are sure to learn a great deal of information from such a wealth of experience and education in Australia’s retail...

Growth Hacking for E-Commerce Stores

This small inaugural event will allow participants to hear and discuss with some of Australia’s most successful e-commerce founders on how you can growth hack success in an E-commerce business. This panel talk will give everyone a chance to take part in a discussion on what growth hacking really means, how to apply it to e-commerce businesses and how to use the best tools, methods and tricks to achieve...

Online Retail Conference & eCommerce Expo

The Online Retail Conference & eCommerce Expo is a 3 day event that brings the Australasian industry together, showcasing the latest in eCommerce technology, digital marketing and retailing solutions. Hailed as the largest omni- retailing expo in the Southern Hemisphere, this event will be featuring over 95 expert speakers and 5 international specialists to help introduce, educate and share ideas on how success can be achieved in today’s digital ecosystem that is the online retailing and eCommerce industry.  ...

World Marketing & Sales Forum

BEE & WOBI are proud to present the first edition of the World Marketing & Sales Forum on the 12th and 13th of November 2014 at Melbourne Town Hall. Business Executive Education (BEE) own the rights to hold the WOBI (World of Business Ideas) events in the Asia-Pacific region. BEE has successfully launched the World Business Forum Sydney which was in May 2014. The World Marketing & Sales Forum has been established for over 10 years globally. It has previously been held as an annual event in the following countries: Germany, Italy, Spain, Brazil and Mexico. Globally, the World Marketing & Sales Forum is known for starting new trends, being at the forefront of innovative ideas and exploring new possibilities in sales and marketing. Speakers for this year’s event include: Philip Kotler: Philip is the author of more than 50 books, including the bestseller Marketing Management, regarded as the bible of marketing in nearly every business school on the planet. Kotler has received many awards for his contribution to marketing and management. In 2005, he was considered the world’s fourth most influential management guru by the Financial Times, and in 2008 The Wall Street Journal ranked him as the sixth most influential person in the business world. He is a Professor at the Kellogg School of Management and advises companies such as General Electric, IBM, AT&T and Merck. Martin Lindstrom:Martin is one of the world’s leading experts on neuromarketing, the discipline that explores the subconscious behaviour of the consumer. A Top brand consultant, bestselling author, global reference on neuromarketing and one of TIME Magazine’s “100 Most Influential People in...
Promo Planning for Pros: Sample Promotional Plan Template

Promo Planning for Pros: Sample Promotional Plan Template

What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the promotional strategies, tools, tactics and resources that you need to accomplish your goals. The main point of difference is that a promotional plan focuses on the promotional activities (like giveaways, advertising and events) that you intend to implement. A marketing plan is much broader and includes elements such as pricing, positioning and distribution channels. A promotional plan is a vital tool for business owners and managers in planning a successful product launch or expansion into new, emerging markets. It helps make your vision a reality. Take it from us; if you spend a little bit of time planning your approach to promotions, then your results will be tenfold. To give you a leg up, we’ve put together a sample promotional plan template of sorts. Let’s get started, shall we? Step 1 – Work out who it is you’re targeting Identify exactly who your intended customers are. Do you want to target existing customers, or similar customers in a new city, or a new group of customers in the same city? Make sure your market segments are precise. It’s far too difficult to target everyone, so narrow the field. If this step is proving challenging, try working through a SWOT analysis. The main reason for identifying your target market is that it’s much easier to design a promotion for a specific audience. Step 2 – Set your objectives Possibly the most important step. It’s also the most difficult. Work out...

Case Study: SMS Gateway Nurtures Sales

So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission to use their experience with our SMS gateway as a case study. For this article we will refer to them as ‘Energy-Comparator X.’ An involved online sign-up process needed some SMS problem solving. The gas and electricity comparison market is a high volume, low margin game. Timely acquisition is key to yielding big returns; and a high cancelation and drop-offs can be extremely costly on profits. Here’s a quick overview of the process involved to switch a customer from one energy retailer to another: Customer enters address details into comparator site. Comparison engine provides product offers in area. Customer chooses product offer and accepts terms and conditions. Customer service agent rings to verify the customer’s authority to ‘switch’ account. Comparator sends customer data to new energy provider. Customer is officially ‘switched’, and comparator gets paid for the sale. Energy-Comparator X had a problem. Cancelation and customer drop off was eating into profit. Switching an energy customer requires coordination of marketing, onsite sales messaging, customer service and old fashioned data entry. This process had 6 major links in the chain to sign up, and one major failing point. One core part of the sign up process is to verify the customer’s identity in order to switch the household’s electricity account. A customer service agent would have to ring the customer to authenticate they are not being fraudulent. This was all well and good for online sales made 9 to 6pm,...
Core Marketing Concepts Refresher: The Value Chain

Core Marketing Concepts Refresher: The Value Chain

Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back when Twitter was something only birds could do. Whatever the case may be, we all need to brush-up on our book learning from time-to-time. Believe it or not, some of this stuffy theoretical jargon can help guide day-to-day hands-on marketing tasks. So (for your reading pleasure), today we bring you the first instalment of a dummies guide to core marketing concepts: the Value Chain. The Value Chain Michael Porter (a leading professor at Harvard Business School, particularly in the area of company strategy) is the main proponent of Value Chain concept. The objective of the Value Chain concept is to find ways to create more value for your customer. According to Porter’s model, a company is simply a synthesis of activities performed to design, produce, market, deliver and support its product(s). I bet you’re thinking that sounds fairly obvious, aren’t you? Told you. But wait, there’s more. The Value Chain identifies nine strategically relevant activities that create value or cost for a company. There are five primary activities and four support activities: Primary activities: inbound logistics; operations or converting materials into final products, such as manufacturing; outbound logistics or shipping of final products; marketing and sales; and service. Support activities: procurement, technology development, human resources and general infrastructure like management and finance and legal departments. To create more value for customers (and thereby increase sales and profits) companies need to analyse its costs and performance in each of the...