Case Study: SMS Gateway Nurtures Sales

So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission to use their experience with our SMS gateway as a case study. For this article we will refer to...

Core Marketing Concepts Refresher: The Value Chain

Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back when Twitter was something only birds could do. Whatever the case may be, we all need to brush-up...

Measuring The ROI Of Your SEO Campaign

Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and...

How to Get the Best Results from Your PR Agency

So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on what PR even is, let alone what its benefits are. Isn’t it all just spin? Don’t...