sample promotional plan template

What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the promotional strategies, tools, tactics and resources that you need to accomplish your goals. The main point of difference is that a promotional plan focuses on [...]

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Case Study: SMS Gateway Nurtures Sales

by Agus Echagüe on October 31, 2013

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So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission to use their experience with our SMS gateway as a case study. For this article we will refer to them as ‘Energy-Comparator X.’ An involved [...]

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value

Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back when Twitter was something only birds could do. Whatever the case may be, we all need to brush-up on our book learning from time-to-time. Believe [...]

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Measuring The ROI Of Your SEO Campaign

by Mike van der Heijden on November 21, 2012

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Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses [...]

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❄ How To Avoid Losing Sales This Festive Season ❄

by marketing.com.au on November 16, 2012

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Are you sitting down? Yes, Christmas will be here in just 40 days! While retailers eagerly await for the dollars to start rolling in, they should be wary of overseas competitors getting in early for their slice of the pie. Tim Beverage from Responsys kindly got in touch with us to share his advice for [...]

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How to Get the Best Results from Your PR Agency

by Sally Wood on October 1, 2011

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So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on what PR even is, let alone what its benefits are. Isn’t it all just spin? Don’t today’s marketing savvy consumers see through PR fluff these [...]

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