6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

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If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

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Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your [...]

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What Is The Multi-Screen Revolution?

by marketing.com.au on March 15, 2013

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There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile and Tablet) either simultaneously (e.g watching TV and browsing the web on your mobile/tablet) or sequentially (e.g browsing your mobile to search for a flight [...]

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Measuring The ROI Of Your SEO Campaign

by Mike van der Heijden on November 21, 2012

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Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses [...]

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The Marketing Cloud: A New Era For Marketing

by marketing.com.au on November 2, 2012

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We attended the Salesforce Cloudforce Essentials day in Melbourne yesterday and we wanted to share with you some of the interesting discussions from the day. Salesforce recently launched Marketing Cloud™ which is a collection of cloud based marketing services to make both internal and external marketing communications easier to manage and be more effective. Derek Laney who [...]

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