The Small Business Expo

The Small Business Expo showcases businesses from around the country, helping you understand what it takes to create and run a successful small business. Leading small business owners will guest speak, sharing their knowledge, experiences, successes and failures to help you in creating and running your own business. Run across 2 days, this expo will feature big name brand exhibitors such as Bank of Queensland, Harvery Norman and Griffith University… an opportunity not to be...

Managing Marketing in a Multi Channel Retail Environment – SYDNEY

Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail. This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as: John Batistich – Director Marketing, Scentre Group Simon Rossi – General Manager, Uber Levi Aron – Country Manager, Deliveroo David Bauer – Marketing Manager, Supercheap Auto Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School Julie Stevanja – Founder & CEO, Stylerunner Daye Moffitt – Strategy Director, Principals Dave Goodfellow – Social Intelligence Lead, SDL James Johnson – Director Customer Success & Retail Practice,...

Managing Marketing in a Multichannel Retail Environment – MELBOURNE

Do you know what it takes to become a modern marketer in this faced paced, technology dominate, evolving retailing environment of 2016? The Inside Retail Academy focuses on educating and inspiring retail executives, teams and graduates through cases studies and insights from leading experts in marketing and retail. This not to be missed marketing conference will showcase a huge expert lineup of speakers, such as: John Batistich – Director Marketing, Scentre Group Simon Rossi – General Manager, Uber Levi Aron – Country Manager, Deliveroo David Bauer – Marketing Manager, Supercheap Auto Dr. Violet Lazarevic – Research Unit Department of Marketing, Monash Business School Julie Stevanja – Founder & CEO, Stylerunner Daye Moffitt – Strategy Director, Principals Dave Goodfellow – Social Intelligence Lead, SDL James Johnson – Director Customer Success & Retail Practice,...

Retailered – The Ultimate Knowledge Feast For The Modern Retailer

This three-hour session will take you through a collection of exciting ideas for you to implement into your retail operation. Hear from a panel of retail gurus, tech wizards and creative icons along with a bunch of people who share a passion for growing knowledge in Australia’s retail economy. With four expert speakers consisting of; Daniel Flynn (Thankyou), Tania Burstin (mycause), Kevin Ke (Hisense) and Matthew Khoury (LOKE Group), Participants are sure to learn a great deal of information from such a wealth of experience and education in Australia’s retail...

Content Marketing ROI Summit

The Content Marketing ROI Summit brings together industry experts and practitioners to discuss the latest strategies to properly measure the reach, engagement and effectiveness of content marketing.

Great Expectations – What CEO’s want from their PR investment

While few CEO’s directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. CEO’s today demand greater transparency, accountability and return on investment on their PR investment than ever before. Former Age business journalist and founder of icon.pr, Joanne Painter, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. In this interactive workshop we will also explore: What CEO’s really think about PR (and why are so many afraid of it) Why PR should matter to CEO’s How to convince your CEO to invest in PR When to engage your c-suite in the PR...
6 Ways to Demonstrate Social Media Marketing ROI

6 Ways to Demonstrate Social Media Marketing ROI

If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for the company anyway? Questions that (probably unbeknownst to the naïve asker) make your blood boil, that make the red mist descend, or that make you want to curl up in a little ball and hide under the covers indefinitely. If your chosen marketing discipline cannot be measured based on immediate sales figures, then red-mist-inducing questions can be common place. And, unfortunately, it is the thinking (or lack thereof) behind such questions that often leads to your budget being hit first when things are tight. For marketing professionals in some of the ‘softer’ marketing disciplines, like PR, quantification of results has always been notoriously difficult. Traditionally, PR campaign reports focus on figures linked to awareness: circulation and readership figures, website hits and impressions, the equivalent cost of advertising spend. For social media marketing managers, those same reports now centre on new fans and followers, the number of post likes, and website click-through rates. All too often, reports such as these engender a raised-eyebrow response from senior executives who want to see a clear, demonstrable return on investment for every marketing dollar spent. All these awareness results and reporting metrics are a perfectly valid marketing objective for any business. Brand awareness is essential: you have to have an audience to market to. If no one knows...
Where Does Social Media Fit In Your Online Marketing Strategy?

Where Does Social Media Fit In Your Online Marketing Strategy?

Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your own online marketing. The reasons for its popularity have been well-documented: social media has been helpful to many businesses due to its flexibility and relatively low cost. It can also be done in-house and requires little technical know-how. Furthermore, with the prevalence of social media marketing in our everyday lives, most people pay attention to what is posted and shared. Despite these advantages, there are also many businesses that do not manage to reap the benefits of social media marketing. Here are some points to think about when considering where social media fits in your online marketing strategy. Does social media gel with your overall marketing plan? Social media marketing does not operate in a vacuum, and for you to successfully leverage social media, it has to be integrated into your overall marketing plan in order to be effective. You will need to think about your overall marketing goals and how you plan to achieve them, and then use social media as a tool to achieve these goals. For instance, if you want your brand to project a certain image, this will have to be taken into account when crafting content on social media platforms. In addition, various factors pertaining to your business need to be considered such as the legal, commercial and support...
What Is The Multi-Screen Revolution?

What Is The Multi-Screen Revolution?

There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile and Tablet) either simultaneously (e.g watching TV and browsing the web on your mobile/tablet) or sequentially (e.g browsing your mobile to search for a flight and then booking it later on from your laptop). Google has been driving a lot of the discussion around multi-screen usage and they recently worked with Sterling Brands and IPSOS to understand more about multi-screen habits. Even though the data is based on research in the US, it’s most likely that these trends would be similar for the Australian market as we are amongst the heaviest mobile and tablet users in the world. Here are a few interesting stats that caught our eye: 90% of media interactions are screen based (eg. on mobile, laptop/PC, Tablet or Television) while 10% non screen based (e.g radio, newspaper, magazine) Average of 4.4 hours per day of leisure time spent in front of screens each day 77% of TV viewers use another device at the same time in a typical day TV is a major catalyst for search Consumers own multiple devices so they can move seamlessly between them throughout the day and feel they’re using their time efficiently. 34% use the device that is closest to us when looking for information for convenience If you want more stats, here is the full presentation: Multiscreenworld Final Perhaps the most relevant factor for marketers to be across multi-screen usage is that it’s the only true way to tap into...