Case Study: SMS Gateway Nurtures Sales

by Agus Echagüe on October 31, 2013

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So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission to use their experience with our SMS gateway as a case study. For this article we will refer to them as ‘Energy-Comparator X.’ An involved [...]

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A Brave New World – Social Customer Relationship Management

by Stephen Duggan on February 12, 2013

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We are currently witnessing societal and business change not seen since the industrial revolution. The combination of mobile phones, the internet and social channels are revolutionizing every aspect of our lives. Within this brave new world where the customer is ‘front and centre and totally in control’ in terms of what and how they want [...]

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Measuring The ROI Of Your SEO Campaign

by Mike van der Heijden on November 21, 2012

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Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses [...]

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Mobile Marketing Trends in 2012

by Simon ODay on September 28, 2012

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The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41 per cent of Aussies currently own a smartphone and this number is expected to hit 65 per cent in the next five years*. For most [...]

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The Real Cost of Marketing

by Sally Wood on February 5, 2012

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How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have clients (and therefore a bit of [...]

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