Getting Your Marketing Mix Just Right

Getting Your Marketing Mix Just Right

An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge about what the marketing mix actually is, and some handy hints on how to get your marketing mix...
International Marketing and Market Entry

International Marketing and Market Entry

Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our beginners guide to international marketing and market entry. Here at marketing.com.au, we...
Core Marketing Concepts Refresher: SWOT Analysis

Core Marketing Concepts Refresher: SWOT Analysis

I know, I know. You’ve been waiting with bated breath all week for the next riveting instalment in our core marketing concepts series. Well, take a breath. There’s no need to wait any longer; it’s here! Today we are going to take a sneak peak at the...

Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of...

How to Get the Best Results from Your PR Agency

So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on what PR even is, let alone what its benefits are. Isn’t it all...