The Secret to Online PR Success

Towards tangible outcomes Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better...

Fundamental Workshop || Public Relations with Tactics

The rise of technology means that being able to communicate through writing has become more important than ever for people working in public relations. This workshop on ‘Public Relations with Tactics’ will instruct on creating clear, concise and well...

Taking Control of the Online Narrative: Blogging 101

Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for...

PRIA Emerging Leader Forum

You are invited to join The PRIA WA as we launch the Emerging Leaders Forum. The first of its kind for PRIA, this one-day event is designed for budding public relations, marketing and communications leaders looking to develop in their workplace by improving their...

PRINKS Melbourne at Bond

The next PRINKS Melbourne event will be on Friday 17 July, and we would love to see some new and familiar faces joining us for a drink and a chat, to talk shop (or not) at beautiful Bond Melbourne, just off Flinders Street. Kick off your weekend with a complimentary...

PRIA Summer Master Class

The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. Why? Gain a competitive edge over others in the industry Learn from industry leaders Become the next industry...
What is Public Relations?

What is Public Relations?

Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate...

The Real Cost of Marketing

How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have...