Fear of Abandonment – Minimising Shopping Cart Drop Off Rates

by Rebecca Williams on February 6, 2014

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Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your [...]

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Why You Should Study Marketing Online

by Andrea Riddell on November 6, 2013

study marketing online

A career in marketing is fun, worthwhile and challenging – especially in this increasingly consumer-driven world. And there’s no better way to get started than by studying an online marketing course. Not convinced about the ease of studying in your pyjamas? Here are five reasons why you should turn to distance education to kick-start your [...]

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examples of advertising budgets

Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If [...]

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Does Your Business Need An e-Marketing Make Over?

by Bernard Somja on September 11, 2013

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Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge [...]

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What Is Content Marketing?

by marketing.com.au on March 8, 2013

What Is Content Marketing?

One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are discussing the importance of content marketing and why marketers need to develop a sound content marketing strategy to avoid being left behind. This week we [...]

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How To Expand Online With Performance Marketing

by marketing.com.au on December 14, 2012

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A couple of weeks ago we had a great article shared with us by Richard Green from Hot Deals and James Kitchener from Jack Media on The Secret to Affiliate Marketing for Marketers. This week they have kindly shared with us this handy infographic with some useful information on ways to expand online with performance [...]

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Tips For Writing An Online Style Guide

by marketing.com.au on December 7, 2012

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One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share [...]

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The Secret to Affiliate Marketing For Marketers

by Richard Green on November 26, 2012

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The time has come for Australian retailers to stop dragging their heels and get serious about e-commerce and online marketing, or risk being left behind for good. Last week we saw an overwhelming consumer demand cripple the Click Frenzy website just moments after the scheduled launch, serving as a timely reminder just how far behind [...]

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