Mumbrella Mobile Marketing Masterclass

Mumbrella Mobile Marketing Masterclass is aimed towards anyone who wishes to find out how to capitalize on the mobile revolution which is continuing to grow. Australia is lacking behind other developed international markets when it comes to spending on mobile marketing, the importance of this will be outlined by a panel of experts who will be answering all your questions....

IAB Mobile Landscape 2015 Results

IAB Mobile Landscape 2015 Results – Melbourne This event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their...

Mobile Industry Group Meeting

Topic for February will be announced shortly! Join AIMIA on Monday 2nd February at the EY Offices in Sydney for the February Mobile Industry Group Meeting. Speakers will be confirmed shortly. Should you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to...
Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, and help you stand out from the crowd. Facebook Statistics Worldwide To kick off our crowd-pleasing, social-media-audience-engaging expose on Facebook statistics in Australia, we thought we’d first take a look at Facebook Statistics worldwide, including what lessons can be gleaned from each. Facebook Statistic #1: Each month, there are more than 1.23 billion active Facebook users (Source: Facebook). That is equivalent to approximately one-sixth of the world’s entire population. Combined, those 1.23 billion users have over 201 billion friend connections and have clicked ‘like’ 3.4 trillion times (Source: ABC). Lesson #1: Just in case you still weren’t entirely convinced that you should have a Facebook page for your company, these statistics should be unequivocal evidence. Beyond a shadow of a doubt, Facebook is simply too big, too far-reaching and too popular to ignore. If you don’t already have a Facebook presence, jump on it. Now! Facebook Statistic #2: According to Facebook, as of January 2014, 757 million people log on to Facebook every single day. That is a 22% increase compared to the same time last year. Lesson #2: Facebook users are regularly active. So, you need to be regularly active as well. You need to be updating your status regularly. You need to be commenting on (or at the very least liking) questions...
3 Ways To Up Online Sales In 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, offering a variety of products and running discounted shopping events. Now it’s time to take the consumer’s personal experience of the brand to the next level. 1. Put the shop front in their hands Every screen needs to give access to the same online storefront. One shopping experience can cross multiple devices so retailers need to make themselves accessible in this manner. Ideally a shopper could start filling a cart from their desktop in the morning, add a few more items on their mobile app at lunch and then checkout on their tablet later on. A retailer’s multiple channels should only appear to be a single outlet to the consumer. The weak link at the moment is a lack of mobile retailer applications. A study for UPS conducted by comScore, found that 60 per cent of Australians prefer to access their favourite retailers online on a desktop or mobile device rather than visit a physical store. When consumers hold the storefront in their hand (in the form of an app) brands can also improve consumer loyalty. The comScore study found that 47 per cent of Australia’s shoppers are less likely to comparison shop when they are using a mobile app. So retailers need to invest in an app that offers ecommerce as soon as...

Our Marketing Predictions for 2013: How do you think we did?

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the year that was 2013 (in terms of marketing at least). We Embraced a Digital Life A year is a long time in the world of digital marketing. We’ve put together a couple of highlights for you. Google changed its algorithm (again) pulling in more factors than ever before. Quality content was all the rage, distributed via the usual social media channels. Mobile usage grew, as did Google+, online advertising spend and location-based marketing. Mobile use grew. Exponentially. Over 2 billion mobile phones were bought this year. And over 50% of people confirmed that they use their mobile phone as the only means of accessing the internet. 71% of smartphone users accessed the internet on their smartphones daily (up from 56% in 2012). Not surprisingly, approximately 189 million Facebook users declared they were mobile-only users and 30% of all Facebook advertising revenue in 2013 came from mobile ads. Everyone got touchy-feely. Tablet device ownership exploded. A third of households now own tablets, with this expected to rise to 50% by the end of 2014. And by 2015, more tablets will be sold than computers. As a result, marketing industry experts continued to design websites and advertising campaigns tailored to tablet-users. And then watched videos. With the explosion of tablet ownership, online video consumption increased in...

Case Study: SMS Gateway Nurtures Sales

So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission to use their experience with our SMS gateway as a case study. For this article we will refer to them as ‘Energy-Comparator X.’ An involved online sign-up process needed some SMS problem solving. The gas and electricity comparison market is a high volume, low margin game. Timely acquisition is key to yielding big returns; and a high cancelation and drop-offs can be extremely costly on profits. Here’s a quick overview of the process involved to switch a customer from one energy retailer to another: Customer enters address details into comparator site. Comparison engine provides product offers in area. Customer chooses product offer and accepts terms and conditions. Customer service agent rings to verify the customer’s authority to ‘switch’ account. Comparator sends customer data to new energy provider. Customer is officially ‘switched’, and comparator gets paid for the sale. Energy-Comparator X had a problem. Cancelation and customer drop off was eating into profit. Switching an energy customer requires coordination of marketing, onsite sales messaging, customer service and old fashioned data entry. This process had 6 major links in the chain to sign up, and one major failing point. One core part of the sign up process is to verify the customer’s identity in order to switch the household’s electricity account. A customer service agent would have to ring the customer to authenticate they are not being fraudulent. This was all well and good for online sales made 9 to 6pm,...

Trends, Benchmarks And Insights – Digital Marketing In 2013

Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media. The report contains trends, predictive benchmark data and analytical insights which are aimed to assist marketers in maximising opportunities and ROI. While much of the data is US based, it is still very relevant and topical for Australian marketers. What kind of information can you expect to find in this report? Well, we thought we’d share a couple of insights with you below: 44% of emails are opened on mobile devices Personalised promotional emails had 29% higher unique open rate and 41% higher click rates than non personalised email Around 1/4 of adults (aged 35-49 years) visit websites on 4+ different devices a week 35% of marketers said response attribution (understanding the impact of multi channel marketing programs) was the most challenging multichannel marketing issue for their organisation. The most profitable social sharing level is the first degree of separation (e.g you recommend a product or service to a friend via a link and then they buy it). Australians are among the most avid users of smartphones in the world with sales exceeding those of PCs At the conclusion of the report Experian state that “...marketers must unite their messages across those touch-points to create relevant experiences regardless of the customer’s channel or device preferences.” and to “…differentiate your business by providing excellent service and one-to-one connections — in other words, be customer obsessed.” We would...