Marketing Conferences and Events in August 2014

by Sally Wood on July 31, 2014

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August is once again jam packed with marketing conferences and events designed to educate, entertain, and, best of all, inspire. There is something for everyone, from design and content marketing conferences to social media and PR workshops. For more information about the events below, you can find a more detailed listing (which includes key speakers, [...]

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6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

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If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

Google Ranking Factors Image

SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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landing page design

‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something [...]

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Why Videos Go Viral

by Damian Blumenkranc on March 24, 2014

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Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour. [...]

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How to Propel Your Online Marketing to New Heights

by Sally Wood on March 20, 2014

Propel Your Online Marketing To New Heights - Mountain Top

If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day [...]

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content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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Upcoming Australian Marketing Events (Mar 2014)

by marketing.com.au on March 4, 2014

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Let’s kick off the start of the month with an update on some great Australian marketing conferences and events coming up in the next few months. The Marketing.com.au team have pulled together a summary for you below of a range of conferences, seminars, workshops and training happening right across Australia. Make sure you register early [...]

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social media and CEOs

I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were [...]

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