A one day connected forum with two post-forum workshops. Hear from the world’s hottest youth brands, how to please parents and appeal to youth and the delicate balancing act, a new model for youth engagement, taking responsibility for ethics and better understanding your customer. Hear from: Australian National Maritime Museum Coca-Cola Australia The Wiggles Australian… READ MORE
Have an interest in content strategy? Come and hear from renowned content professionals, marketers, designers, technologists, and strategists including the chance to learn in hands-on workshops.
Over 2 days, the CMO Summit will show you how to improve your data-driven decision-making, foster a diverse and progressive business culture and develop a seamless omnichannel brand experience.
Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is… READ MORE
The upcoming ‘Marketing and Communicating with Today’s Youth‘ event is set to be both informative and engaging. Being held in Sydney on 26 and 27 October, attendees will be treated to lessons from the world’s hottest youth brands. They will learn how to both please parents and appeal to youth, how to take responsibility for ethical issues, and how to… READ MORE
Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit neatly into a strategy, so expecting a tweet to close a million dollar sale is fairly unrealistic. The same can be said for offline channels… READ MORE
Simply, explainer videos explain: their specific goal is to create understanding, often in an entertaining and memorable way. These short (60-90 sec) online marketing videos explain your company’s service or product and generally they are found on a company’s home page or a relevant product page. In a visual-centric world, video is a critical piece… READ MORE
In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations that deploy a data-centric approach and build the strategic insight frameworks ingrained within their M³ (Marketing Measured Metrics) model are the ones who will attain… READ MORE
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy. There has been however, an increasing emphasis on quality when it comes to video production so as brands rush to sustain consumer interaction with valuable… READ MORE
Australia has always been a huge sporting country, the media consumption of live sport will always pull huge audiences, something that marketers have always taken advantage of. Mumbrella’s Sports Marketing Summit is a conference discussing the biggest issues facing marketers, broadcasters and agencies working in the areas of marketing through sports. This event will bring… READ MORE