Post image for Problogger: Attracting and Managing Online Advertisers – Lucy Feagins

Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million page impressions per month. It’s rise to fame was slow and steady; Feagin started generating income 18 months into the venture, getting smaller, local advertisers onboard. [...]

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Problogger: The Business of YOU – Chris Ducker

by marketing.com.au on September 1, 2014

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Up until the end of 2009, Chris Ducker was pretty much your standard CEO and entrepreneur; he was working 16 hour days, 7 days a week. He believed that he could carry on that way forever. He believed that he was invincible. Then, in late 2009, he hit the wall, slammed smack bang into it [...]

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Marketing Conferences and Events in August 2014

by Sally Wood on July 31, 2014

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August is once again jam packed with marketing conferences and events designed to educate, entertain, and, best of all, inspire. There is something for everyone, from design and content marketing conferences to social media and PR workshops. For more information about the events below, you can find a more detailed listing (which includes key speakers, [...]

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6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

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If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

Google Ranking Factors Image

SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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landing page design

‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something [...]

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Why Videos Go Viral

by Damian Blumenkranc on March 24, 2014

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Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour. [...]

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How to Propel Your Online Marketing to New Heights

by Sally Wood on March 20, 2014

Propel Your Online Marketing To New Heights - Mountain Top

If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day [...]

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content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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