A Morning With Seth Godin in Melbourne

by Calie Salter on September 11, 2014

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Seth Godin really needs no introduction, his name is synonymous with the world of Marketing. I, like millions of others, have been a big fan of his for years now. We thrive on his insightful, articulate, honest and inspiring views on human behaviour and the world of marketing. Godin is the author of 17 bestsellers, [...]

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Problogger: The Web Video Strategy For Bloggers – David Jenyns

by marketing.com.au on September 10, 2014

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David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the [...]

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Problogger: How Bloggers Can Leverage Google+ – Rand Fishkin

by marketing.com.au on September 4, 2014

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Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day before Fishkin’s speech, it was one of the more interesting presentations of the conference. Why Google+? What it is that makes Google+ special? According to [...]

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Problogger: From Ideas to Action – Matthew Michalewicz

by marketing.com.au on September 4, 2014

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While day one of the Problogger conference kicked off with a confession from Founder Darren Rowse, day two began with a confession of a different kind; a personal confession from every member of the audience. Matthew Michalewicz asked every person in the audience to confess their deepest, darkest negative thoughts. To confess the aspect of [...]

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Post image for Problogger: Attracting and Managing Online Advertisers – Lucy Feagins

Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million page impressions per month. It’s rise to fame was slow and steady; Feagin started generating income 18 months into the venture, getting smaller, local advertisers onboard. [...]

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Problogger: The Business of YOU – Chris Ducker

by marketing.com.au on September 1, 2014

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Up until the end of 2009, Chris Ducker was pretty much your standard CEO and entrepreneur; he was working 16 hour days, 7 days a week. He believed that he could carry on that way forever. He believed that he was invincible. Then, in late 2009, he hit the wall, slammed smack bang into it [...]

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Marketing Conferences and Events in August 2014

by Sally Wood on July 31, 2014

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August is once again jam packed with marketing conferences and events designed to educate, entertain, and, best of all, inspire. There is something for everyone, from design and content marketing conferences to social media and PR workshops. For more information about the events below, you can find a more detailed listing (which includes key speakers, [...]

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6 Ways to Demonstrate Social Media Marketing ROI

by Sally Wood on July 24, 2014

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If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

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SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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