Fear of Abandonment – Minimising Shopping Cart Drop Off Rates

by Rebecca Williams on February 6, 2014

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Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a [...]

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Australia’s Generous Gen Y’s

by marketing.com.au on August 26, 2013

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Earlier this year we shared with you some interesting stats on Australia’s Baby Boomers in our article What You May Not Know About Baby Boomers. However, now it’s time to give a shout out and a BIG pat on the back to the generous Aussie Gen Y’s (generational group born between 1980-1994) who are making [...]

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What You May Not Know About Baby Boomers

by marketing.com.au on February 28, 2013

Mi9 Baby Boomers Infographic

We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9. Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was [...]

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Mobile Marketing Trends in 2012

by Simon ODay on September 28, 2012

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The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41 per cent of Aussies currently own a smartphone and this number is expected to hit 65 per cent in the next five years*. For most [...]

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Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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What Everybody Ought To Know About Infographics

by marketing.com.au on August 8, 2012

Marketing Infographic Mania

We all love a good infographic and their popularity is on the rise both worldwide and in Australia. This week in order to honour the humble infographic, we decided to give it a crack ourselves. Not only were we pleasantly surprised at how easy it was, it was also a lot of fun! We hope [...]

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Building Your Authority

by marketing.com.au on July 9, 2012

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With all of us suffering from information overload and everyone getting louder and louder, how do we find the best people to listen to and learn from? The answer is simple, we seek out people with authority. An authority is someone who is publicly known for being knowledgable or having expertise in their industry. Whether [...]

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