How to Spend Your Marketing Budget in 2014

How to Spend Your Marketing Budget in 2014

So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if you take note of our predictions below, and integrate even some of them into your marketing plan for the year ahead, you will be on the right path to marketing success. Happy integrating! Content is (Still) King According to the experts, 2014 will be all about customised content (even more so than 2013). Content marketing shot onto the marketing stage this year. A recent study estimated that 27 million pieces of content are shared each and every day. Almost 50% of companies already have a content marketing strategy in place. Clearly, this is something on which you want to capitalise. The solution is not as simple as doubling your status updates on Facebook though. You need to be producing high-quality, engaging content that educates, informs or entertains your audience. You need content that is able to whistle a happy song above the ‘white noise’ of all the other marketing guff in the marketplace. B2B Content There is no one definition of high-quality content. But, for B2B companies, the most effective type of content tends to be case studies that demonstrate successful outcomes. Businesses want practically implementable insights to improve their own operations. B2C Content For B2C companies, you need to show your audience what’s in it for them. Prove that there is value in...
Typography, Icons and Images…Oh My!

Typography, Icons and Images…Oh My!

Finding unique and interesting ways to display content is becoming increasingly important for marketers. Obviously, quality content is your number one priority. However, you first want to capture the potential readers attention so that you can hook them in. We are visual beings, when something looks visually appealing, we’re more likely to check it out. Why do you think infographics and social sharing platforms like Pinterest and Instagram have become so popular? Marketers can use this to their advantage. It is worth taking a little extra time to stop and think about the content you’re distributing and find ways to make it more visually appealing. That’s where great typography, icons and images can help and we’ve got some great resources to share to get you started. So what is Typography? Typography broadly refers to the design and artistic arrangement of characters or text to form fonts for written communication. Graphic Designers can be the perfect asset to have when it comes to creating visually appealing content. However, if the budget won’t allow for it and you fancy a little DIY, the Internet has made design more readily accessible. Word of caution, remember for large blocks of text to always choose a font that is simple and easy to read. If you get too creative, it can become too cumbersome and annoying for readers and they’ll just move on. We’ve put together some handy resources for you to test out and stimulate that right side of your brain. We are not affiliated with any of these websites. This article is meant for information sharing purposes only. Please make sure you...
What Everybody Ought To Know About Infographics

What Everybody Ought To Know About Infographics

We all love a good infographic and their popularity is on the rise both worldwide and in Australia. This week in order to honour the humble infographic, we decided to give it a crack ourselves. Not only were we pleasantly surprised at how easy it was, it was also a lot of fun! We hope you enjoy ‘Infographic Mania’ which looks at the popularity of infographics and how you can make one. Feel free to share it around to inspire others to unleash the graphic designer within! Embed and share code: <a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a href="http://marketing.com.au">Marketing.com.au</a> Marketing.com.au Embed and share code: <a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a...