Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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SEO 101: Google Ranking Factors for 2014

by Bernard Somja on April 14, 2014

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SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well. [...]

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Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

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Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

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Anatomy Of A Google Results Page – Part 1

by Bernard Somja on January 16, 2014

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Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the different components of a Google results page, and then to strategise your way to the top of that page. The standard Google results page is [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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Australian Social Media Statistics 2012 vs 2013

by marketing.com.au on August 22, 2013

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There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian [...]

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What Is The Multi-Screen Revolution?

by marketing.com.au on March 15, 2013

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There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile and Tablet) either simultaneously (e.g watching TV and browsing the web on your mobile/tablet) or sequentially (e.g browsing your mobile to search for a flight [...]

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9 Social Networks You May Have Missed

by marketing.com.au on August 30, 2012

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Ok, so you’re right into Facebook, Twitter and LinkedIn and you’re getting in tune with industry blogs and forums. You’ve even got your own YouTube channel and you get alerts from Meetup on the latest local marketing events. But have you been missing something? There are many more social networks that you can use to [...]

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6 Ways Social Media Can Help You Get Your Dream Marketing Job

Whether you’re a job seeker or job browsing enthusiast, social media can be your friend and your foe! For many of us, we use social media for both personal and also professional reasons. You might say, ‘I know, I know, I’ve already ‘Googled’ myself and there are no damning search results!’. While that is obviously [...]

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Google Launches AdWords for Video

by Sally Wood on April 29, 2012

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With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers around the corner or across the global on YouTube, the world’s largest video community”. This is not news to the rest of us. What is [...]

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