How to Use Google AdSense

How to Use Google AdSense

If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.

Google AdWords: How to Set Up a Campaign in 10 Simple Steps

Google AdWords: How to Set Up a Campaign in 10 Simple Steps

If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.

Why Going Mobile Friendly Is a Must After Google’s New Update

Why Going Mobile Friendly Is a Must After Google’s New Update

With constant changes in the world of the Internet, it does not surprise any more that there is a rising number of updates, alternations, guidelines and adaptations that are not seen as the most user-friendly ones at first. Even later, some changes have been better to have never happened because their supposedly good impact turned out to be more than average and non-existent, or purely negative. Just remember all those updates on Facebook and YouTube – the advertisements and promoted features that were supposed to make these sites more appealing and interesting to new users, and yet still relevant to the old ones. However, not everyone appreciated these alterations being forced on them – some web pages are more personal than the others and every user feels that he or she should be the person making the decisions about the changes. The same goes for the business websites and one of the most controversial recent updates, Google’s new mobile-friendly one, has not been appreciated unanimously. What does this update include, how does it change the world of small business and what are the changes that the web pages are about to experience? The Mobile Friendly Change In short, what Google has done is change the algorithm it uses to search through pages on the Internet and rank them by their key words and visibility. At the beginning of March, this search engine announced that in the future a key factor of searchability will be the presence or absence of web site’s mobile-friendliness. So, starting from April 21, Google is looking into whether your site has a mobile friendly version or not...
How to Write Compelling Online Copy

How to Write Compelling Online Copy

Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at their fingertips), you also have to please the Google Gods. So, in order to achieve this, you have to craft compelling copy, copy that is engaging enough to make the browser sit up, pay attention, and keep reading. SEO When writing online copy you have to remember that you’re always writing for two audiences – the potential reader and Google. Ignore SEO best practice and your copy will be relegated to the back pages of Google, meaning all your hard work has basically come to nothing. Online copy is only compelling if it compels Google to put it on the first page. SEO is an in-depth topic in its own right and it is well worth the effort to take a course, or pick up a book on the ins and outs of SEO. We’d also recommend checking out this recent article on Marketing.com.au which summarised Rand Fishkin’s presentation on SEO at Problogger last year. Killer Headline Creating a headline that grabs attention is perhaps the most important skill a copywriter can have. It’s not easy to grab the attention of an online reader. They are easily distracted and always on the hunt for the next page, the next article, the next product. This is what makes the headline so important. There’s no point in spending hours crafting and honing perfect prose for your copy if your headline isn’t good enough to make someone read your article or page. Your headline...

Google Analytics Training

Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions and are Google approved. Why should I attend? You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks. Google selects Loves Data to train their clients – so should you! Accurate, up-to-date and comprehensive product training Real world solutions presented by Google certified experts Learn Google’s own best practices from setup to advanced features This event will be held over two days. Participants can choose to attend on both days, or one or the...

Google Analytics Training

Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions and are Google approved. Why should I attend? You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks. Google selects Loves Data to train their clients – so should you! Accurate, up-to-date and comprehensive product training Real world solutions presented by Google certified experts Learn Google’s own best practices from setup to advanced features This event runs over two days. Participants can choose to attend both, or just the...

Google Adwords Training

Learn how to setup, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. Loves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience, our expert trainers will provide actionable training to create and improve your campaigns. Why should I attend? You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks. Loves Data has been presenting Australia’s leading Google AdWords training since 2009 Loves Data is the only Google-Certified AdWords trainer in Australia Loves Data’s training is rated 5 out of 5, based on 183 testimonials Loves Data prides their training on being accurate, accessible and actionable This even runs over two days. Participants may choose to attend on both days, or just the...

Google Analytics Training

Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions and are Google approved. Why should I attend? You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks. Google selects Loves Data to train their clients – so should you! Accurate, up-to-date and comprehensive product training Real world solutions presented by Google certified experts Learn Google’s own best practices from setup to advanced features The course runs over two days, Thursday 26 February and Friday 27 February. Participants can opt to attend both days, or just one of the...