Top 10 Articles From 2013

by Sally Wood on February 5, 2014

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Here at, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them, [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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Top 10 Promotional Tactics

by Sally Wood on October 22, 2013

Top 10 Promotional Tactics

Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a promotion. Who hasn’t tried a free food court sample? Or gone with a two-for-the-price-of-one deal at the supermarket? We’ve put together ten effective promotional tactics [...]

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Australian Social Media Statistics 2012 vs 2013

by on August 22, 2013

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There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian [...]

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What is Facebook Graph Search?

by on January 17, 2013

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This week, Facebook announced their new search tool that will soon become available called Graph Search. If you don’t know much about Graph Search yet and what it could mean for marketers, we thought we’d take a few minutes to review and discuss the implications. Facebook’s Graph Search will be an all new way for [...]

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7 Fantastic Australian Facebook Pages To Inspire

by on January 10, 2013

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As the New Year kicks into gear, it might be time to give that old Facebook page of yours a little TLC. To help inspire you, we thought we’d share with you seven Australian Facebook pages we feel use Facebook effectively to communicate and engage with their customers. Remember, it’s not just about how many [...]

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9 Social Networks You May Have Missed

by on August 30, 2012

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Ok, so you’re right into Facebook, Twitter and LinkedIn and you’re getting in tune with industry blogs and forums. You’ve even got your own YouTube channel and you get alerts from Meetup on the latest local marketing events. But have you been missing something? There are many more social networks that you can use to [...]

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6 Ways Social Media Can Help You Get Your Dream Marketing Job

Whether you’re a job seeker or job browsing enthusiast, social media can be your friend and your foe! For many of us, we use social media for both personal and also professional reasons. You might say, ‘I know, I know, I’ve already ‘Googled’ myself and there are no damning search results!’. While that is obviously [...]

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What are Social Influence Metrics?

by on July 16, 2012

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Last week we discussed building your authority. One way in which you can do this it look at your social influence. When you influence someone, you have had an effect on their opinions, attitudes and/or behaviours. For example, you’ve just tried out this fantastic authentic Mexican restaurant in the city that made the best tacos [...]

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Top Marketing Trends in 2011

by Sally Wood on December 19, 2011

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Some years, everything changes. Innovation and rapid technological advances have been known to change the whole face of the marketing industry in one foul swoop. This has been particularly true throughout the naughties, with the ever-advancing avalanche of social media launches. 2011 was not like this. Rather, 2011 saw a plethora of incremental upgrades across [...]

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