Facebook Marketing Intensive – Melbourne

A two day workshop to help you build a multi-staged Facebook ad marketing campaign for you and your business. A mentor will help guide you step by step through our proven process to help you build the content, advertisements and workflow to attract new customers and clients through the Facebook platform. This event is designed to help business owners, marketing managers and startup founders expand their marketing campaigns through social...

Facebook Marketing Intensive – Sydney

A two day workshop to help you build a multi-staged Facebook ad marketing campaign for you and your business. A mentor will help guide you step by step through our proven process to help you build the content, advertisements and workflow to attract new customers and clients through the Facebook platform. This event is designed to help business owners, marketing managers and startup founders expand their marketing campaigns through social...
Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts

Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts

Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.

Facebook ROI: Why it Matters

This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly, this event will help attendees understand how to create and see their ROI through Facebook marketing.  ...
How to Use Facebook Adverts Demographic Targeting

How to Use Facebook Adverts Demographic Targeting

Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we didn’t cover was Facebook adverts demographic targeting. So, that’s what we’ll explore today. If used accurately, you can create highly targeted Facebook adverts, so that you reach the right people to generate more website traffic and (hopefully) more sales or subscriptions or followers. In fact, according to the boffins over at Facebook, by targeting your adverts at particular audiences, it can help you: Find and target the right customers for your brand across specific devices, including mobile, tablet, and desktop devices Deliver relevant messages to the right people at the right time Ensure that you get the most value, and the highest possible return on investment, from your adverting budget by reaching the people that matter most to your company Facebook Ads Demographic Targeting It’s quite easy to use Facebook’s demographic targeting; it just takes a little bit of getting used to. To begin with, you’ll need to set up your advert (just how we described in How to Know What Type of Facebook Advert to Use): Navigate to the Adverts Manager section of your account Click on the green ‘Create Advert’ button in top right-hand corner Select the objective of your advertising campaign Set up your creative, including images and copy Once all your advert basics are set up, it’s time to set up your demographics targeting. All of your targeting options can be found in the same section, aptly entitled ‘Who do you want your adverts to...
How to Know What Type of Facebook Advert to Use

How to Know What Type of Facebook Advert to Use

Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion monthly active users 1.12 billion mobile monthly active users With such an enormous potential audience, advertising might (remember there are no guarantees with any type of advertising) just be your ticket to success, particularly if you are running a Facebook business page. The thing is, there are so many options and features available when it comes to Facebook advertising. There are multiple advert types, and all sorts of built-in demographic targeting features. If you haven’t used Facebook for advertising before, it can all seem a little on the side of daunting. But, with our beginners guide on how to know what type of Facebook advert to use, at least you’ll be off to a great start. A Beginners Guide to Facebook Advertisement Types Let’s start at the beginning. If you’ve never advertised using Facebook before, there’s a good chance that you might not have noticed how to access the Adverts Manager. Start on your Facebook account homepage. See your cute little profile picture in the top left-hand corner? Look just below that. The first option underneath your picture should be ‘News Feed’, followed immediate by ‘Adverts Manager’. Click on that option. You will then be redirected to your own personal Adverts Manager page. This is like a dashboard for all your advertising options. Once you start running adverts regularly, you will be greeted with a list of all your campaigns. From there you can view and export reports and...
Top 10 Essentials for Facebook Advertising

Top 10 Essentials for Facebook Advertising

The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become even more specific, with statements like: most online advertising reaches only 27% of its intended audience. Facebook’s average is 91%. You can find some other interesting stats in our recent articles Facebook Statistics in Australia: Use them to Stand Out from the Crowd and Australian Social Media Statistics 2013 vs 2014 If I had to take a guess, I would assume that these types of impressive statistics wow and bamboozle some small business owners and non-marketing professionals. I would also assume that the reaction of most small business owners and non-marketing professionals would be to set up a Facebook business account immediately and then proceed to plough hundreds (or even thousands) of dollars into Facebook advertising. There is no denying the popularity of Facebook. Over one billion people use Facebook. According to Social Media News, in Australia, there were over 13.2 million Facebook users in June 2014. Facebook has been downloaded on three out of every four smartphone devices, and more than 50% of Facebook users check Facebook every day. People engage on, and with, Facebook. Regardless of how popular Facebook might be, unless social media platforms are used selectively and efficiently, the likelihood of boosting customers and sales, and achieving all your business goals is (in my humble opinion) fairly unlikely. So, to help you achieve the best possible outcome from your Facebook advertising spend, here are a few handy hints. 1. Establish your goal Before you commit...
6 Ways to Demonstrate Social Media Marketing ROI

6 Ways to Demonstrate Social Media Marketing ROI

If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for the company anyway? Questions that (probably unbeknownst to the naïve asker) make your blood boil, that make the red mist descend, or that make you want to curl up in a little ball and hide under the covers indefinitely. If your chosen marketing discipline cannot be measured based on immediate sales figures, then red-mist-inducing questions can be common place. And, unfortunately, it is the thinking (or lack thereof) behind such questions that often leads to your budget being hit first when things are tight. For marketing professionals in some of the ‘softer’ marketing disciplines, like PR, quantification of results has always been notoriously difficult. Traditionally, PR campaign reports focus on figures linked to awareness: circulation and readership figures, website hits and impressions, the equivalent cost of advertising spend. For social media marketing managers, those same reports now centre on new fans and followers, the number of post likes, and website click-through rates. All too often, reports such as these engender a raised-eyebrow response from senior executives who want to see a clear, demonstrable return on investment for every marketing dollar spent. All these awareness results and reporting metrics are a perfectly valid marketing objective for any business. Brand awareness is essential: you have to have an audience to market to. If no one knows...

Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply having an interesting conversation online can be a great way to encourage engagement. Social Platforms In order to get your message across effectively, you need to choose the right platform for your target audience, otherwise you risk being ignored. While Facebook tends to capture the market with its large membership, it isn’t always the right choice. If you are targeting a specific niche, for example, it may well be worth exploring different social avenues. Lifestyle, fashion and food-based businesses tend to have a lot of success on visual platforms such as Instagram and Pinterest, whereas B2B business will have more success building a community on LinkedIn through groups. If your company has the resources, spread yourself across a number of platforms where your customers are engaging within their communities. For example, many fashion bloggers have an Instagram and Facebook account to increase engagement. Instagram is where bloggers feature their ‘outfit of the day’ while Facebook or Twitter is where they tend to update their readers on their latest fashion posts. For a fashion-based client, then, it would be beneficial to have a presence on both platforms. If a blogger is wearing your brand’s clothing, they are likely to tag you in their post, bringing attention to your brand. Tone It is important to be...
Australian Social Media Statistics: 2013 vs 2014

Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with their clients. Social media gives you a real-time view of how you can, and should, be improving your services and product lines. Social media enables you to engage in meaningful, two-way conversation with your target market, potential clients, employees, and other stakeholders. (Remember: you should be using social for conversational purposes, not to simply broadcast your own messages. So, pose questions, elicit interaction, ask for feedback.) Not only that, social media is the perfect tool to increase the exposure of your business and brand recognition, increase traffic to your website (and therefore potential leads), improve your search engine ranking, and possibly increase sales. Given all the possibilities and benefits that social media has to offer, the next question is often: on which social media channel should I focus? This question can be difficult to answer. It requires consideration of a number of factors: What social media channel is your target market frequenting most regularly? What sort of products or services do you have on offer? What sort of content will you be distributing via social media? Will you run an integrated social media campaign, across a number of social media platforms? Or will you just focus on one platform? What is your budget (both monetary and man hours) for social media? All of these...