October Lunch n Learn

The ADMA October Lunch n Learn will feature Eddie Mendez, Brand Strategist, at Google, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. From Van...

What is Facebook Graph Search?

This week, Facebook announced their new search tool that will soon become available called Graph Search. If you don’t know much about Graph Search yet and what it could mean for marketers, we thought we’d take a few minutes to review and discuss the...

Using Social Platforms for Business

There is a rapidly increasing trend of social platforms and tools being used internally (not just externally) within organisations. This was actually one of the hot topics discussed at the Mashable Social Media Day 2012 Unconference Melbourne held at...

Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of...