October Lunch n Learn

The ADMA October Lunch n Learn will feature Eddie Mendez, Brand Strategist, at Google, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. From Van Damme’s epic split to the harlem shake, YouTube is where today’s culture is created, mashed up and shared. Join us at the next ADMA Lunch n’ Learn to find out more about how brands like Red Bull are using YouTube to create meaningful connections with their audience and how your brand or agency can win the moments that matter. Sessions will include: From Pepsi to Red Bull to YouTube – My story Why engagement matters and the always-on consumer YouTube: An engagement driving...
Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, and help you stand out from the crowd. Facebook Statistics Worldwide To kick off our crowd-pleasing, social-media-audience-engaging expose on Facebook statistics in Australia, we thought we’d first take a look at Facebook Statistics worldwide, including what lessons can be gleaned from each. Facebook Statistic #1: Each month, there are more than 1.23 billion active Facebook users (Source: Facebook). That is equivalent to approximately one-sixth of the world’s entire population. Combined, those 1.23 billion users have over 201 billion friend connections and have clicked ‘like’ 3.4 trillion times (Source: ABC). Lesson #1: Just in case you still weren’t entirely convinced that you should have a Facebook page for your company, these statistics should be unequivocal evidence. Beyond a shadow of a doubt, Facebook is simply too big, too far-reaching and too popular to ignore. If you don’t already have a Facebook presence, jump on it. Now! Facebook Statistic #2: According to Facebook, as of January 2014, 757 million people log on to Facebook every single day. That is a 22% increase compared to the same time last year. Lesson #2: Facebook users are regularly active. So, you need to be regularly active as well. You need to be updating your status regularly. You need to be commenting on (or at the very least liking) questions...

Our Marketing Predictions for 2013: How do you think we did?

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the year that was 2013 (in terms of marketing at least). We Embraced a Digital Life A year is a long time in the world of digital marketing. We’ve put together a couple of highlights for you. Google changed its algorithm (again) pulling in more factors than ever before. Quality content was all the rage, distributed via the usual social media channels. Mobile usage grew, as did Google+, online advertising spend and location-based marketing. Mobile use grew. Exponentially. Over 2 billion mobile phones were bought this year. And over 50% of people confirmed that they use their mobile phone as the only means of accessing the internet. 71% of smartphone users accessed the internet on their smartphones daily (up from 56% in 2012). Not surprisingly, approximately 189 million Facebook users declared they were mobile-only users and 30% of all Facebook advertising revenue in 2013 came from mobile ads. Everyone got touchy-feely. Tablet device ownership exploded. A third of households now own tablets, with this expected to rise to 50% by the end of 2014. And by 2015, more tablets will be sold than computers. As a result, marketing industry experts continued to design websites and advertising campaigns tailored to tablet-users. And then watched videos. With the explosion of tablet ownership, online video consumption increased in...

How Are Australian Marketing Budgets Being Spent In 2013?

This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71% of companies are planning to increase their digital marketing spend this year. However, it was interesting to see that one of the largest challenges to further digital investment was actually company culture. We decided to ask Simon a few more questions about the interesting findings from this report and where marketers with limited budgets should focus their attention. It is surprising to see that a third of marketers find company culture a challenge to further digital investment, why do you think this is? What advice do you have to these marketers to try and combat this? The Responsys Big Australia Report outlined that a lot of digital experts don’t see the right level of leadership and direction from their bosses. When you mix that with company culture the future can feel bleak. My suggestion is – ask your leadership team what their vision is for developing a more customer centric focus with more automation and digital engagement. Then ask how they see this as a business and revenue growth driver. If they cannot clearly articulate an answer – get on LinkedIn and start looking for a new role where this vision is answered by a leader. The simple truth is that the lag in new technologies and digital success is from a lack of...

A Brave New World – Social Customer Relationship Management

We are currently witnessing societal and business change not seen since the industrial revolution. The combination of mobile phones, the internet and social channels are revolutionizing every aspect of our lives. Within this brave new world where the customer is ‘front and centre and totally in control’ in terms of what and how they want to be engaged, we need to re-evaluate the traditional means of communication with current and potential customers when it comes to the online environment. Social Customer Relationship Management (SCRM) businesses have the ability to combine social media engagement with customer relationship management. For savvy businesses looking to capitalise on the next stage in the social/ technology revolution, SCRM is the next frontier. Presently there is a stampede of businesses jumping into social media via Facebook, Twitter, Blogs, etc. Unfortunately there are very few businesses that really ‘get’ social media and the opportunities it provides. For those businesses that understand the opportunity, SCRM provides them with vehicle to locate and engage with their customers. Gone are the days of trawling through business directories or purchasing email lists. Business can, for the first time, locate their target market in the numerous social channels, blogs and online communities. There are a number of ways you can locate your target market and l am happy to supply these to readers who are interested in receiving this information. All you need to do is either shoot me a message via Twitter @thesocialtonic, Blog thesocialtonic.co or Linkedin: stephenbduggan. Once you have found your customers, you need to interact with them on their terms not yours. This is the biggest mistake...

What is Facebook Graph Search?

This week, Facebook announced their new search tool that will soon become available called Graph Search. If you don’t know much about Graph Search yet and what it could mean for marketers, we thought we’d take a few minutes to review and discuss the implications. Facebook’s Graph Search will be an all new way for Facebook users to explore the popular social media site. The search results will be unique and relevant to each user, filtered by their page, their network and any publicly posted content on Facebook. Personalised privacy settings will remain the same, however, it’s probably a good time for users to review their settings and posted content to avoid embarrassment. Graph Search will enable Facebook users enter search phrases to: Find people. Search their friends based on profile information. For example, find friends from a particular workplace, special interest group or who live in a particular city. Find photos. Users can search for photos that they have been tagged in by typing in a phrase ‘Find photos of me’ or perhaps photos their friends have been tagged in ‘Find photos of my family’. Users can even search for photos they have previously liked and get an instant selection of their favourites. Find places, interests and businesses. By typing in phrases like ‘Restaurants my friends visit in Melbourne’ or ‘Business pages my friends like’, users will be able to quickly source information that comes with the added bonus of being vetted by their friends. So what does all this mean for marketers? Well, first and foremost if your business doesn’t have a Facebook business page then it’s...

The Marketing Cloud: A New Era For Marketing

We attended the Salesforce Cloudforce Essentials day in Melbourne yesterday and we wanted to share with you some of the interesting discussions from the day. Salesforce recently launched Marketing Cloud™ which is a collection of cloud based marketing services to make both internal and external marketing communications easier to manage and be more effective. Derek Laney who is the Director of Product Marketing Management at Salesforce gave a presentation yesterday called “Introducing The Marketing Cloud” which we really enjoyed. Even if you are not interested in using their cloud based platform there were still some great points raised about how we need to engage more with customers, integrate our marketing efforts both online and offline and also measure our performance so we can continually improve and find new opportunities. You might also be interested to check out our article on using Inbound Marketing In Your Marketing Mix where we also discussed the importance of customer engagement. There were three key take outs we wanted to share with you that we took note of from Derek’s presentation: Improve customer engagement via social channels for increased return on investment – Business is now more social so it is more important than ever to align social goals with our business goals. In Derek’s presentation he talked about the real opportunity for marketers to listen to customers in real time and to build and engage with them. Streamline and intergrate both offline and online marketing – While social is exciting it has certainly created chaos for marketers. There’s social media, PR, messaging, marketing, community management, creatives, media, eCommerce, digital etc. We need to find ways to better streamline...

Using Social Platforms for Business

There is a rapidly increasing trend of social platforms and tools being used internally (not just externally) within organisations. This was actually one of the hot topics discussed at the Mashable Social Media Day 2012 Unconference Melbourne held at Inspire9 this past weekend. Long gone are the days of the basic company Intranet with different company areas and static documents. Sure, everyone has a company Facebook page and Twitter account, but are you really connecting to your customers and clients? Are you even connecting with your colleagues? Companies are getting social, so get with the program! We’ve come across a few interesting social platforms we’d like to share with you to help you better utilise and engage your team and connections. Yammer Yammer is a private company social network where you can securely collaborate across departments, countries, content and applications. It is a very popular enterprise social network tool and is actually used by over 200,000 companies around the world. Some of the great features of this software include: Great platform for the company to collaborate, share knowledge and ask questions Improved visibility across the organisation to engage employees Ability to share content by posting to team workspaces and editing in real time Connecting and collaborating with customers and other partners A flexible administration so you can customise and control your network There is a basic network you can join for free to test Yammer out for yourself. There are some great paid packages for more functionality. Icon Spigit are a leading global Social Enterprise company and the minds behind Icon, the free private crowd sourcing platform. It’s a great way to generate...

Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being forced to recognise the potential of this communication tool and integrate it into the marketing mix. Social Media is one of those mysterious (and slightly scary) terms in the world of marketing. When Facebook exploded on the world stage, followed not long after by Twitter, all those ‘slow adopters’ buried their heads in the sand and hoped (or in some cases prayed) that it would quickly evaporate. Surely this was just another passing Gen-Y fad? No such luck. Social media has changed the way advertising and marketing is rolled out: bombarding customers with endless two-for-the-price-of-one email deals creates short-term leads but does not ensure long-term success. Social media allows two-way communication with potential customers and can generate online conversations about your brand between customers. So how do you integrate social media into your marketing mix? Make social media part of everything you do; social media is more than just another marketing tool. It would be really easy to just create a Facebook page, update it perhaps once a week (or every other week if I’m busy). That’s social media isn’t it? Not quite. Consumers do not participate in social media so that marketers have another vehicle to deliver their two-for-the-price-of-one spam. Consumers want to communicate with other people, connect with their friends, their family,...