Post image for Facebook Statistics in Australia: Use them to Stand Out from the Crowd

Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice, [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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How Are Australian Marketing Budgets Being Spent In 2013?

by marketing.com.au on April 9, 2013

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This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71% [...]

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A Brave New World – Social Customer Relationship Management

by Stephen Duggan on February 12, 2013

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We are currently witnessing societal and business change not seen since the industrial revolution. The combination of mobile phones, the internet and social channels are revolutionizing every aspect of our lives. Within this brave new world where the customer is ‘front and centre and totally in control’ in terms of what and how they want [...]

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What is Facebook Graph Search?

by marketing.com.au on January 17, 2013

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This week, Facebook announced their new search tool that will soon become available called Graph Search. If you don’t know much about Graph Search yet and what it could mean for marketers, we thought we’d take a few minutes to review and discuss the implications. Facebook’s Graph Search will be an all new way for [...]

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The Marketing Cloud: A New Era For Marketing

by marketing.com.au on November 2, 2012

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We attended the Salesforce Cloudforce Essentials day in Melbourne yesterday and we wanted to share with you some of the interesting discussions from the day. Salesforce recently launched Marketing Cloud™ which is a collection of cloud based marketing services to make both internal and external marketing communications easier to manage and be more effective. Derek Laney who [...]

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Using Social Platforms for Business

by marketing.com.au on July 1, 2012

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There is a rapidly increasing trend of social platforms and tools being used internally (not just externally) within organisations. This was actually one of the hot topics discussed at the Mashable Social Media Day 2012 Unconference Melbourne held at Inspire9 this past weekend. Long gone are the days of the basic company Intranet with different company areas and [...]

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Using Social Media in the Marketing Mix

by Sally Wood on October 1, 2011

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In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]

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