content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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Top 10 Marketing.com.au Articles From 2013

by Sally Wood on February 5, 2014

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Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them, [...]

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How to Spend Your Marketing Budget in 2014

by Sally Wood on January 3, 2014

Marketing Budgets In 2014

So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if [...]

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marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

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Does Your Business Need An e-Marketing Make Over?

by Bernard Somja on September 11, 2013

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Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge [...]

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Typography, Icons and Images…Oh My!

by marketing.com.au on April 5, 2013

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Finding unique and interesting ways to display content is becoming increasingly important for marketers. Obviously, quality content is your number one priority. However, you first want to capture the potential readers attention so that you can hook them in. We are visual beings, when something looks visually appealing, we’re more likely to check it out. [...]

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What Is Content Marketing?

by marketing.com.au on March 8, 2013

What Is Content Marketing?

One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are discussing the importance of content marketing and why marketers need to develop a sound content marketing strategy to avoid being left behind. This week we [...]

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Mi9 Focus On Digital Experiences

by marketing.com.au on March 8, 2013

Tim Parsons

You may have heard that this week that the digital media company Mi9 has appointed Tim Parsons as the Director of Product Innovation, with a top priority of attracting and entertaining audiences through digital experiences. This is a great example of what leading brands and companies are doing in Australia to leverage the new wave [...]

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Why The Digital Content Revolution Will Not Be Televised

by Davin Broadbent on February 28, 2013

Digital Content Revolution_Davin Broadbent

Marketing.com.au would like to thank Davin Broadbent from Creativa Web Videos for taking the time to share this insightful article on the digital content revolution.   There is an air of familiarity around the current state of affairs with television and the growing trend of online digital content consumption, it kind of reminds me of [...]

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27 Ways To Improve Your Content

by marketing.com.au on February 8, 2013

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By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for Australian Marketers in 2013, we discuss how content is one of the key areas of focus for marketers in Australia this year. To improve customer [...]

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