What is Public Relations?

by Sally Wood on May 15, 2014

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Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company [...]

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Tips For Writing An Online Style Guide

by marketing.com.au on December 7, 2012

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One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share [...]

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Digital Marketing Trends In Australia

by marketing.com.au on October 18, 2012

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We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still [...]

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At Marketing.com.au we’re always looking for great marketing events around Australia and you can find them on the conferences and events page. We also encourage the community to share events. The upcoming Strategic Creative Communications seminars were shared by the IABC NSW Chapter and Leanne Joyce has kindly provided us with some further details about [...]

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Lacking Style? Top 5 Tips for Writing a Style Guide

by marketing.com.au on June 18, 2012

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With such a variety of style guides out there it can be quite overwhelming trying to work out how to write one. Essentially, a style guideĀ (or brand manual) should be tailor made to suit the individual, company or brand. It is designed to help protect the consistency of your image. If it does that, then [...]

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