What is Public Relations?

What is Public Relations?

Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate...

Tips For Writing An Online Style Guide

One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing...

Digital Marketing Trends In Australia

We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through...

Lacking Style? Top 5 Tips for Writing a Style Guide

With such a variety of style guides out there it can be quite overwhelming trying to work out how to write one. Essentially, a style guideĀ (or brand manual) should be tailor made to suit the individual, company or brand. It is designed to help protect the consistency...