CX Marketing Sydney

CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand. This one-day event will help participants: Gain a deep understanding of...

The Brand Forum 2016

The Brand Forum 2016 is a two day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy. This year’s...

Future Assembly

Future Assembly – Melbourne’s newest emergent technology festival. Technology moves in leaps and bounds. With the speed that it moves, capturing a snapshot of the technology currently available is complicated. Future Assembly is that snapshot. The 2 day event...

Branding vs Customer Relationships

This 2 hour panel talk is about the growing importance of building customer relationships and how technology has changed how we look at a “brand”. Understand and learn about what your business should focus attention on, how to build strong and efficient...
6 Big Mistakes Made By Hotel Marketers

6 Big Mistakes Made By Hotel Marketers

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally...

Tips For Writing An Online Style Guide

One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing...

Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of...