CX Marketing Sydney

CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand. This one-day event will help participants: Gain a deep understanding of rapidly changing digital customers through application targeted new data sources and techniques. Create and drive successful collaboration with your corporate technology teams as well as source management of external partners, suppliers and vendors Understand the process of improving your customer experience quality and increase overall customer...

The Brand Forum 2016

The Brand Forum 2016 is a two day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy. This year’s event will headline Samsung’s Chief Marketing Officer, Marc Mathieu, as he speaks about how to “De-average Marketing”. Alongside Marc Mathieu will be Jonathan Mildenhall, Chief Marketing Officer of Airbnb. This two day event is packed full of keynote speakers from both national and international organizations that are the leading marketers of today, providing knowledge and expertise to attendees to help educate the marketers of...

Future Assembly

Future Assembly – Melbourne’s newest emergent technology festival. Technology moves in leaps and bounds. With the speed that it moves, capturing a snapshot of the technology currently available is complicated. Future Assembly is that snapshot. The 2 day event will provide access to keynote speakers, exhibitors and networking opportunities, as well as curated investor matchmaking events for those exhibiting. The festival will showcase 9 core themes across the schedule of exhibitors and speakers with a focus on IoT (Internet of Things). Robotics – Sustainability – Making – Health & Science – Web & Mobile – Sports – Internet of Things – Transport – Big Data. Some of the StartUps, Disruptors and Enablers already attending include Tesla, Pozible, PwC, Oxygen Ventures, Buzz Products, CoinJar, Techstars, Alchemy One, Two Bulls and many...

Branding vs Customer Relationships

This 2 hour panel talk is about the growing importance of building customer relationships and how technology has changed how we look at a “brand”. Understand and learn about what your business should focus attention on, how to build strong and efficient customer relationships, and the art of brand management. This event will also host a panel discussion, keynote speakers and a networking session with participants and the various leaders that will be in attendance....
6 Big Mistakes Made By Hotel Marketers

6 Big Mistakes Made By Hotel Marketers

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally important. Many hotel marketers may find themselves trapped in a marketing rut with few measurable results. Below are 6 common marketing mistakes often found in the hotel industry. 1. Sole focus on the traditional An `old school’ Mad Men type advertiser may cling to traditional marketing techniques and have a harder time embracing the new age of advertising. This isn’t to say traditional marketing isn’t necessary, of course. TV, radio and print ads are still relevant with many clients interested in booking hotel space. However, you’ll need to have a strong grasp on who your clientele are and where they are coming from. While people 65 and older tend to appreciate old-school ad campaigns, people not yet retired, will be open and available to the various types of internet as well as traditional marketing. 2. Little or no budget for online marketing Most hotel marketers recognise the need for internet marketing but fail to include the cost in their budget. Good online marketing, like good TV, radio and print marketing, doesn’t come cheap. If it was simply a matter of creating a Facebook page and writing a status now and then, anyone could do it. But there is so much more to proper and strategic digital marketing. Proper online marketing requires constant attention to the many facets and tools that make up the world...
All In The Name: Jack Media Acquires Fashion.com.au And Cosmetics.com.au

All In The Name: Jack Media Acquires Fashion.com.au And Cosmetics.com.au

The Fashion and Beauty Industries are hot markets in the online space and this week, the heat was turned up even more with Jack Media acquiring two premium domain names and websites from OMG Fairfax Media: Fashion.com.au and Cosmetics.com.au. We decided to get in touch with James Kitchener CEO and Co-Founder of Jack Media to find out more about this acquisition and discuss what their plans are for these valuable online properties, which are currently business directories. Firstly thanks for taking the time out to have a quick chat to us about this acquisition. We’re sure our Marketing.com.au readers would like to know little more about how the acquisition of Fashion.com.au and Cosmetics.com.au came about? Funnily enough we weren’t looking to purchase any premium domain names but simply couldn’t resist when the opportunity to acquire these domains was presented to us by Ned O’Meara of Domain Syndicates. Premium domain names like these do not readily come up for sale so just like any investment we needed to act fast. Ned did a great job in facilitating the sale for us. Some of the most successful Australian online businesses are built on category killer domain names (such as RealEstate.com.au and CarSales.com.au etc.). Obviously execution is paramount, but what do you feel are the main benefits of acquiring such premium online real estate like Fashion.com.au and Cosmetics.com.au as a foundation? I agree that execution is paramount however the main benefits are: A premium domain name is an investment in your brand, website and company. Businesses spend millions of dollars getting their names recognized so why build a brand when you can...

Tips For Writing An Online Style Guide

One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share some useful information on online style guides. A style guide is a set of guidelines that is referenced when writing any communications. A style guide ensures any communications from a company are always consistent and professional, even with multiple authors. An online style guide on the other hand, whilst similar, is specifically tailored for writing and optimising content to be published on the web. It ensures all online communications reflect your overall brand. When preparing your own online style guide, be sure to use plenty of examples, images and sample code. We also like the idea of distributing a reference or cheat sheet which contains key elements that people can post around their workspace. Here a couple of resources we came across that we highly recommend if you are working on creating your own online style guide. Yahoo! Style Guide We’re big fans of the Yahoo! Style Guide It’s one of those simple resources that’s really easy and straightforward to use. It was designed specifically with writing for the web in mind. Some the key things we found really useful were: Tips on writing for an online audience and making sure that you speak to your entire audience. Understanding the importance of readability of your content and making sure it is ‘easy to scan’...

Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being forced to recognise the potential of this communication tool and integrate it into the marketing mix. Social Media is one of those mysterious (and slightly scary) terms in the world of marketing. When Facebook exploded on the world stage, followed not long after by Twitter, all those ‘slow adopters’ buried their heads in the sand and hoped (or in some cases prayed) that it would quickly evaporate. Surely this was just another passing Gen-Y fad? No such luck. Social media has changed the way advertising and marketing is rolled out: bombarding customers with endless two-for-the-price-of-one email deals creates short-term leads but does not ensure long-term success. Social media allows two-way communication with potential customers and can generate online conversations about your brand between customers. So how do you integrate social media into your marketing mix? Make social media part of everything you do; social media is more than just another marketing tool. It would be really easy to just create a Facebook page, update it perhaps once a week (or every other week if I’m busy). That’s social media isn’t it? Not quite. Consumers do not participate in social media so that marketers have another vehicle to deliver their two-for-the-price-of-one spam. Consumers want to communicate with other people, connect with their friends, their family,...