6 Big Mistakes Made By Hotel Marketers

by Gina Withey on October 9, 2013

Post image for 6 Big Mistakes Made By Hotel Marketers

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally important. Many hotel marketers may find themselves trapped in a [...]

Read More
Post image for All In The Name: Jack Media Acquires Fashion.com.au And Cosmetics.com.au

The Fashion and Beauty Industries are hot markets in the online space and this week, the heat was turned up even more with Jack Media acquiring two premium domain names and websites from OMG Fairfax Media: Fashion.com.au and Cosmetics.com.au. We decided to get in touch with James Kitchener CEO and Co-Founder of Jack Media to [...]

Read More

Tips For Writing An Online Style Guide

by marketing.com.au on December 7, 2012

Post image for Tips For Writing An Online Style Guide

One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share [...]

Read More

Using Social Media in the Marketing Mix

by Sally Wood on October 1, 2011

Post image for Using Social Media in the Marketing Mix

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]

Read More

Really Simple RSS

by Sally Wood on October 1, 2011

Post image for Really Simple RSS

RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe free to one or more ‘feeds’ which send a headline and a short summary of articles that have been recently added or updated on any [...]

Read More

How to Get the Best Results from Your PR Agency

by Sally Wood on October 1, 2011

Post image for How to Get the Best Results from Your PR Agency

So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on what PR even is, let alone what its benefits are. Isn’t it all just spin? Don’t today’s marketing savvy consumers see through PR fluff these [...]

Read More