content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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Building Your Authority

by marketing.com.au on July 9, 2012

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With all of us suffering from information overload and everyone getting louder and louder, how do we find the best people to listen to and learn from? The answer is simple, we seek out people with authority. An authority is someone who is publicly known for being knowledgable or having expertise in their industry. Whether [...]

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Really Simple RSS

by Sally Wood on October 1, 2011

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RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe free to one or more ‘feeds’ which send a headline and a short summary of articles that have been recently added or updated on any [...]

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