Post image for Problogger: Attracting and Managing Online Advertisers – Lucy Feagins

Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million page impressions per month. It’s rise to fame was slow and steady; Feagin started generating income 18 months into the venture, getting smaller, local advertisers onboard. [...]

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Problogger Training Event 2014: Day 2 Live Blog

by marketing.com.au on August 30, 2014

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It was another jam packed day of interesting and insightful presentations at the second day of the the Problogger Training Event for 2014 in the sunny Surfers Paradise. If you couldn’t make it to the conference, don’t despair, the Marketing.com.au team have put together a run down of some of the key sessions from Day [...]

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Problogger Training Event 2014: Day 1 Live Blog

by marketing.com.au on August 29, 2014

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The Marketing.com.au team are excited to be up on the sunny Gold Coast to attend the 5th Annual Problogger Training event. The objective of the 2 day conference is to help bloggers of all shapes and sizes build profitable, meaningful blogs. Organized by Problogger (founded by blogging whizz Darren Rowse), the conference is being held at QT [...]

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content marketing

According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your [...]

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Is Inbound Marketing In Your Marketing Mix?

by marketing.com.au on September 21, 2012

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Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90′s this little world of marketing as we new it would be turned on it’s head when the Internet [...]

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Building Your Authority

by marketing.com.au on July 9, 2012

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With all of us suffering from information overload and everyone getting louder and louder, how do we find the best people to listen to and learn from? The answer is simple, we seek out people with authority. An authority is someone who is publicly known for being knowledgable or having expertise in their industry. Whether [...]

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Really Simple RSS

by Sally Wood on October 1, 2011

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RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe free to one or more ‘feeds’ which send a headline and a short summary of articles that have been recently added or updated on any [...]

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