Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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Upcoming Australian Marketing Events (Jan 2014)

by on January 30, 2014

Australian Marketing Events

Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing events that the team have collated for you. Some of these events have great early bird deals ending soon – don’t miss out! You [...]

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3 Ways To Up Online Sales In 2014

by Lachlan Brahe on January 8, 2014

3 Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process, [...]

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How to Spend Your Marketing Budget in 2014

by Sally Wood on January 3, 2014

Marketing Budgets In 2014

So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if [...]

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Australian Marketing Events Roundup – October 2013

by on October 31, 2013

Australian Marketing Events

As promised, here’s our monthly roundup of upcoming Australian marketing events from the conferences and events page. If you haven’t found the time yet to get along to any marketing industry events this year, now’s your chance to strike while the iron is hot! We’ve just updated our events page with a stack of [...]

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The Marketing Industry Job Hunt: Recruitment Agencies

by Sally Wood on October 15, 2013

recruitment agencies

So, we all know that the Australian job market has been slow recently. In fact, according to The Australian newspaper, “it is harder for the unemployed to get a job now than at any time since the 2000 slowdown”.¹ This may be due to the fact that “Australia’s unemployment rate climbed to a post-global financial [...]

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A Step-By-Step Guide to Marketing Budget Plans

by Sally Wood on October 9, 2013

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Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make [...]

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Australian Marketing Events Round Up – September 2013

by on September 20, 2013

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Our Australian marketing events page is certainly one of our most popular pages at There are loads of quality events taking place right across the country in any given week. It enables marketing and advertising professionals and enthusiasts to get together to learn, to share knowledge and to network and grow the industry. Given [...]

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Australia’s Generous Gen Y’s

by on August 26, 2013

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Earlier this year we shared with you some interesting stats on Australia’s Baby Boomers in our article What You May Not Know About Baby Boomers. However, now it’s time to give a shout out and a BIG pat on the back to the generous Aussie Gen Y’s (generational group born between 1980-1994) who are making [...]

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Australian Social Media Statistics 2012 vs 2013

by on August 22, 2013

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There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian [...]

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