Post image for Problogger: Attracting and Managing Online Advertisers – Lucy Feagins

Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million page impressions per month. It’s rise to fame was slow and steady; Feagin started generating income 18 months into the venture, getting smaller, local advertisers onboard. [...]

Read More

Upcoming Australian Marketing Events (Mar 2014)

by on March 4, 2014


Let’s kick off the start of the month with an update on some great Australian marketing conferences and events coming up in the next few months. The team have pulled together a summary for you below of a range of conferences, seminars, workshops and training happening right across Australia. Make sure you register early [...]

Read More
Compelling Headlines Image

You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re [...]

Read More

Upcoming Australian Marketing Events (Jan 2014)

by on January 30, 2014

Australian Marketing Events

Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing events that the team have collated for you. Some of these events have great early bird deals ending soon – don’t miss out! You [...]

Read More

Anatomy Of A Google Results Page – Part 2

by Bernard Somja on January 22, 2014

Post image for Anatomy Of A Google Results Page – Part 2

Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have a firm understanding of the various ways in which to get a link on Google’s search page, then will you be able to formulate a [...]

Read More
marketing predictions

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the [...]

Read More

Australian Marketing Events Roundup – November 2013

by on November 30, 2013

Post image for Australian Marketing Events Roundup – November 2013

As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from our conferences and events page which we’ve just updated. If you have any relevant marketing or advertising industry events to contribute please complete this [...]

Read More
promotional items

If you are using a promotional item to promote your business, you need to be proud of it. It’s rewarding to see your logo on good quality materials. Although it may be tempting to go for the cheapest option when deciding which promotional product to choose, poorly made items may affect your business in a [...]

Read More

10 Tips for Writing Effective Advertising Copy

by Sally Wood on November 21, 2013

advertising copy

Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can bang out slogans and headlines and advert copy in the blink of an eye. The simple truth is most of us can’t. That’s not to [...]

Read More
sample promotional plan template

What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the promotional strategies, tools, tactics and resources that you need to accomplish your goals. The main point of difference is that a promotional plan focuses on [...]

Read More