Top 10 Marketing.com.au Articles From 2013

Top 10 Marketing.com.au Articles From 2013

Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them, we’ve put together a summary of the 10 most popular articles of 2013. Unlike every flashback sit-com episode ever compiled, our 2013 retrospective is sure to educate, inform or, at the very least, entertain. 7 Free Marketing Budget Templates Not only did this little gem of an article include seven ready-to-download marketing budget templates, it also provided some valuable introductory information on compiling marketing budgets. Our article ran through what a marketing budget actually is, why every company needs one, and how to compile one. Read more: http://marketing.com.au/7-free-marketing-budget-templates Australian Social Media Statistics 2012 vs 2013 Based on David Cowling’s website, SocialMediaNews.com.au, this article explored the changing landscape of Australian social media. Most notably, the statistics indicated that the number of active Australian social media users had increased by 14% in the twelve months since July 2012. Facebook and YouTube were still the favourite platforms for Aussies, with Instagram experiencing a 68% usage increase, Tumblr had a 52% usage increase, and LinkedIn had a 27% increase. Read more: http://marketing.com.au/australian-social-media-statistics-2012-vs-2013 27 Ways To Improve Your Content Content is King. Or so the marketing world told us in 2013. This article included 27 ways to make your content king among kings. These tips ranged from making content scannable and using a conversational tone, to using keywords, anecdotes...

Our Marketing Predictions for 2013: How do you think we did?

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the year that was 2013 (in terms of marketing at least). We Embraced a Digital Life A year is a long time in the world of digital marketing. We’ve put together a couple of highlights for you. Google changed its algorithm (again) pulling in more factors than ever before. Quality content was all the rage, distributed via the usual social media channels. Mobile usage grew, as did Google+, online advertising spend and location-based marketing. Mobile use grew. Exponentially. Over 2 billion mobile phones were bought this year. And over 50% of people confirmed that they use their mobile phone as the only means of accessing the internet. 71% of smartphone users accessed the internet on their smartphones daily (up from 56% in 2012). Not surprisingly, approximately 189 million Facebook users declared they were mobile-only users and 30% of all Facebook advertising revenue in 2013 came from mobile ads. Everyone got touchy-feely. Tablet device ownership exploded. A third of households now own tablets, with this expected to rise to 50% by the end of 2014. And by 2015, more tablets will be sold than computers. As a result, marketing industry experts continued to design websites and advertising campaigns tailored to tablet-users. And then watched videos. With the explosion of tablet ownership, online video consumption increased in...
2013’s Best Marketing Campaigns

2013’s Best Marketing Campaigns

Most ads make you want to change the channel, turn the page or click the ‘skip’ button. But every now and then, some of the more creative advertisers and agencies pull a rabbit out their hat. They throw together a marketing campaign with just the right amount of flair, entertainment, innovation, education and excitement. Sadly for all of us in the Land of Oz, many of these campaigns are produced for, and aired during, the big American sporting bonanza: the Super Bowl. So, we have decided to give a shout out to the top campaigns us Aussies were privy to in 2013. The following are in no particular order. Dove’s Real Beauty Sketches Dove set about conducting a social experiment in 2013. Part of Dove’s long-term ‘Campaign for Real Beauty’ marketing program, the objective of the experiment was to prove to women that they are more beautiful than they believe. Ogilvy employed Gil Zamora, an FBI-trained sketch artist for the ground-breaking campaign (Gil’s usual day-job involves sketching wanted criminals, as described by eye witnesses). For this campaign, Gil (who could not see his subjects) first drew portraits of women according to the description they provided themselves. Then, he drew portraits of the same women, according to descriptions given by strangers. The differences between the portraits were astonishing, with the stranger’s portrait invariably more flattering and more accurate. The differences created strong reactions when shown to the women. The campaign included a short documentary and four films documenting women’s reactions to the portraits. The films were released on 14 April 2013 and went viral; just four days later, the three...

Australian Marketing Events Roundup – November 2013

As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from our Marketing.com.au conferences and events page which we’ve just updated. If you have any relevant marketing or advertising industry events to contribute please complete this online form and we’ll do our best to get them up as soon as we can. Upcoming Australian Marketing Events December 2013 Melbourne SEO Meetup – 4 Dec 2013, Melbourne For more information visit: http://www.meetup.com/Melbourne-SEO Cross Media Live Sydney 2013 – 3-4 Dec 2013, Sydney For more information visit: http://www.crossmedialive.com.au/ The Australian Government: Community and Marketing – 4-5 Dec 2013, Sydney For more information visit: www.arkgroupaustralia.com.au/Events-E080marketgov.htm The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney WA Underground Sundowner – 5 Dec 2013, Perth For more information visit: www.adma.com.au/attend/upcoming-events/wa-underground-sundowner/ ADMA Cup 2013 – 12 Dec 2013, Sydney For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/ 2014 Mumbrella Digital School – 10 Feburary – 17 March 2014, Sydney For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school Essentials of Product Management – 11 February 2014, Sydney For more information visit: http://www.eventbrite.com.au/e/essentials-of-product-management-sydney-tickets-7976821889 Social Business 2014 – 18-19 February 2014, Melbourne For more information visit: http://www.socialbizevents.com.au/ 12th Annual Australian Broadcasting Digital Media Summit 2014 – 24 – 25 Feb 2014, Sydney For more information visit: www.acevents.com.au/broadcasting/ MBA in a Day – 25 Feb 2014, Sydney & 27 Feb 2014, Melbourne For more information visit: http://www.aimia.com.au/home/events/aimia-events/mba-in-a-day-sydney Australia-China BusinessWeek 2014 – 27 Mar 2014, Melbourne & 28 Aug 2014, Sydney For more information visit: www.australianbusinessforum.com.au/events/acbw2014 Got an...

Australian Marketing Events Roundup – October 2013

As promised, here’s our monthly roundup of upcoming Australian marketing events from the Marketing.com.au conferences and events page. If you haven’t found the time yet to get along to any marketing industry events this year, now’s your chance to strike while the iron is hot! We’ve just updated our events page with a stack of new events we wanted to share with you. If you come across any we’ve missed or have some of your own to contribute please complete this online form and we’ll do our best to get them up as soon as we can. Upcoming Australian Marketing Events November 2013 Melbourne SEO Meetup – 6 Nov 2013, Melbourne For more information visit: http://www.meetup.com/Melbourne-SEO ADMA November Lunch n’ Learn – 7 Nov 2013, Sydney & 20 Nov 2013, Melbourne For more information visit: www.adma.com.au/attend/upcoming-events/november-lunch-n-learn/ ADMA Engage – 12 Nov 2013, Sydney & 14 Nov 2013, Melbourne For more information visit: http://www.adma.com.au/attend/upcoming-events/engage-2013/ ADMA Queensland Branch Breakfast – 12 Nov 2013, South Bank QLD For more information visit: www.adma.com.au/attend/upcoming-events/adma-queensland-branch-breakfast/ AMI QLD Networking Event – 13 Nov 2013, Brisbane For more information visit: www.ami.org.au/imis15/AMI/Events/AMI/Events/Events_List.aspx ADMA Victoria Branch’s Awards Showcase – 13 Nov 2013, Melbourne For more information visit: www.adma.com.au/attend/upcoming-events/adma-victoria-branch-2013-awards-showcase/ Content Strategy Workshop – 19 Nov 2013, Sydney & 26 Nov 2013, Melbourne For more information visit: http://www.digitaltrainingevents.com/ AMI Advanced Workshop – Digital Strategy – 19 Nov 2013, Melbourne For more information visit: www.ami.org.au/imis15/AMI/Events/AMI/Events/Events_List.aspx China Digital Conference 2013 – 19 Nov 2013 in Melbourne & 21 Nov 2013 in Sydney For more information visit: http://www.digitaltrainingevents.com/ IAB Training Course Digital Marketing Metrics – 20 Nov 2013, Sydney For more information visit: http://www.iabaustralia.com.au/Events/All_Events...

Cross-Channel Marketing Report 2013: Time to show your customers some love?

Econsultancy and Responsys have partnered up again this year to perform the annual Cross-Channel Marketing Report. They surveyed 111 companies and agencies based in Asia Pac and the results indicate that companies are still failing to create marketing programs that build relationships with their customers even though they do recognise the long term value in doing so. Paul Cross from Responsys Asia Pac said, “We’re now moving into a new era of orchestration, where the overall customer experience needs to be seen as a set of combined interactions across all touch points. To remain relevant and continue to drive results marketers need to put the customer at the heart of all activity.” Responsys have kindly shard some interesting stats from the report: 60% of marketers agree it is cheaper to retain existing customers rather than acquire new ones 26% are ‘very committed’ to relationship marketing, with a further 20% conducting no relationship marketing at all 38% say a lack of team knowledge and experience prevents them from committing to this approach while 24% say they do not have sufficient resources 51% of marketers say their main focus is currently on acquisition compared to 34% whose primary focus is on retention, even though they understand the value of building relationships with customers 60% believe they should place greater effort on retention marketing 34% describe their digital efforts as ‘very integrated’ with their broader marketing strategy Only 15% said their efforts with mobile apps and mobile messaging are very integrated Paul Cross also adds, “The mass marketing era is fading. Marketers who fail to transform their strategies and build long-term loyalty...
Australian Social Media Statistics 2012 vs 2013

Australian Social Media Statistics 2012 vs 2013

There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian social media news and social media statistics is David Cowling’s website SocialMediaNews.com.au. David shares monthly updates of the latest social media statistics in Australia and if you haven’t had a chance to keep up to date we thought we’d do a bit of an overview of how the main social media channels fared in July 2012 compared to July 2013. Not surprisingly, the proportion of Unique Australian Visitors/Active Australian Users is up 14% when comparing data from July 2012 with July 2013. Facebook and YouTube are still the favourite platforms amongst Australians, however, the biggest change in July 2013 (versus July 2012) was for Instagram (68%), Tumblr (52%), WordPress.com (49%) and LinkedIn (27%). Meanwhile Digg, StumbleUpon, MySpace, Delicious, Blogspot, Trip Advisor and Foursquare were all down on levels seen in July 2012. Here’s a handy reference chart we put together based on David Cowling’s data below: The Australian Government also runs the Digital Business website (digitalbusiness.gov.au) that has a section on Social Media you might find interesting. In April, they shared this great video written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door) and we couldn’t agree more with how Natalie succinctly described the implications of this video for Australian businesses: “The Social Media...

Upcoming 2013 Australian Marketing Events

The year is certainly flying by and before we know it, Christmas will be here! Before we get ahead of ourselves, the time has come again for us to do a quick round up of some key Australian marketing events and conferences that are coming up in the next few months. We don’t want you to miss out. We regularly update our Australian Marketing Conferences and Events and Australian Marketing Awards pages so make sure you stop by to check them out and even submit an event we may have missed.   August 6 August – 10 October 2013 Google Engage Bootcamp for Agencies in Sydney, Brisbane and Melbourne Comprehensive official Google training program presented by Loves Data for Google Engage members that will help your agency get the most out of Google AdWords and Google Analytics. For more information visit: http://www.lovesdata.com/products/google-engage 7 August – Melbourne SEO Meetup, Melbourne The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry, in a relaxed and informal session on digital and web marketing. For more information visit: http://www.meetup.com/Melbourne-SEO 7 August 2013 – IAB Training Course: Mobile Fundamentals, Sydney Become comfortable using mobile and tablet marketing with this thorough 101 course on mobile which covers mobile internet, websites, search, messaging, apps, mobile display advertising and brand engagement. For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Mobile_Fundamentals_-_August_2013.aspx 7 – 9 August 2013 – ADMA Global Forum 2013, Sydney This is Asia-Pacific’s largest data driven event that is designed for marketing and advertising professionals. It will bring to Sydney the best speakers, technology, and inspirational...

Save The Date: Upcoming Australian Marketing Events

Can you believe we’re at the halfway mark for 2013? Well, the time has come again to do a quick round up of some key Australian marketing events and conferences that are coming up in the last half of 2013 – just in case you’ve missed them. We regularly keep our lists of Australian Marketing Conferences and Events and Australian Marketing Awards up to date so make sure you stop by to check them out. If you have any Australian marketing events, conferences or awards that you’d like to share with everyone, you can submit an event on Marketing.com.au free. June 30 June – Social Media Day 2013 The #SocialMelb community will be celebrating the connected generation for Melbourne’s Social Media Day – 2nd annual unconference which consists of approximately five session time slots in three collaborative spaces, all of which will be planned by attendees on the Session Grid. Each session will run for approximately 20 minutes with the day 3-8pm. For more information, visit: http://www.meetup.com/Mashable/Melbourne-AU/931792/ July 10 July – Melbourne SEO Meetup The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency). For more information visit: http://www.meetup.com/Melbourne-SEO 11 July – 2013 IAB Awards Ceremony The 2013 IAB Awards seek to recognise digital creativity that works and look for work that raises standards across the online industry. They won’t...

Trends, Benchmarks And Insights – Digital Marketing In 2013

Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media. The report contains trends, predictive benchmark data and analytical insights which are aimed to assist marketers in maximising opportunities and ROI. While much of the data is US based, it is still very relevant and topical for Australian marketers. What kind of information can you expect to find in this report? Well, we thought we’d share a couple of insights with you below: 44% of emails are opened on mobile devices Personalised promotional emails had 29% higher unique open rate and 41% higher click rates than non personalised email Around 1/4 of adults (aged 35-49 years) visit websites on 4+ different devices a week 35% of marketers said response attribution (understanding the impact of multi channel marketing programs) was the most challenging multichannel marketing issue for their organisation. The most profitable social sharing level is the first degree of separation (e.g you recommend a product or service to a friend via a link and then they buy it). Australians are among the most avid users of smartphones in the world with sales exceeding those of PCs At the conclusion of the report Experian state that “...marketers must unite their messages across those touch-points to create relevant experiences regardless of the customer’s channel or device preferences.” and to “…differentiate your business by providing excellent service and one-to-one connections — in other words, be customer obsessed.” We would...