Top 10 Marketing.com.au Articles From 2013

Top 10 Marketing.com.au Articles From 2013

Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013.

So, just in case you missed them, we’ve put together a summary of the 10 most popular articles of 2013. Unlike every flashback sit-com episode ever compiled, our 2013 retrospective is sure to educate, inform or, at the very least, entertain.

7 Free Marketing Budget Templates

Not only did this little gem of an article include seven ready-to-download marketing budget templates, it also provided some valuable introductory information on compiling marketing budgets. Our article ran through what a marketing budget actually is, why every company needs one, and how to compile one. Read more: http://marketing.com.au/7-free-marketing-budget-templates

Australian Social Media Statistics 2012 vs 2013

Based on David Cowling’s website, SocialMediaNews.com.au, this article explored the changing landscape of Australian social media. Most notably, the statistics indicated that the number of active Australian social media users had increased by 14% in the twelve months since July 2012. Facebook and YouTube were still the favourite platforms for Aussies, with Instagram experiencing a 68% usage increase, Tumblr had a 52% usage increase, and LinkedIn had a 27% increase. Read more: http://marketing.com.au/australian-social-media-statistics-2012-vs-2013

27 Ways To Improve Your Content

Content is King. Or so the marketing world told us in 2013. This article included 27 ways to make your content king among kings. These tips ranged from making content scannable and using a conversational tone, to using keywords, anecdotes and case studies. With content marketing set to explode in 2014, if you haven’t already read this article, make it a priority. Read more: http://marketing.com.au/27-ways-to-improve-your-content

2013’s Best Marketing Campaigns

As the headline suggests, this article featured the top marketing campaigns that us Aussies were privy to in 2013. In no particular order, the campaigns included Dove’s Real Beauty Sketches, Metro’s Dumb Ways to Die and Devondale’s Soy After Taste Face. If for no other reason, we suggest that you check out this article (and accompanying video) out for the giggle-worthy bloke in Devondale’s campaign. Read more: http://marketing.com.au/2013s-best-marketing-campaigns

Harnessing The Power Of Pricing

One of our more academic offerings for 2013, this article explored the importance of pricing within the realm of marketing. It contended that pricing is essential to product positioning. The marketing campaign for an expensive, luxury vehicle (think Mercedes) will be completely different to a cheap and cheerful car brand (like, say a Suzuki). It went on to explore three main pricing strategies: mark-up pricing, target-return pricing and perceived value pricing. Read more: http://marketing.com.au/harnessing-the-power-of-pricing

Australia’s Generous Gen Y’s

Based on research conducted by Optus RockCorps (a partnership that rewards volunteer work with tickets to live concerts), the editorial explored the volunteering habits of Gen Ys (those people between 1980 and 1994). According to Optus RockCorps, Gen Ys donate more than 192 million hours to Australian charities annually, equating to around $3.1 billion. Surprisingly, this makes Gen Ys (often labelled self-obsessed) Australia’s most charitable generation. Read more: http://marketing.com.au/australias-generous-gen-ys

7 Fantastic Australian Facebook Pages To Inspire

With the objective of inspiring Facebook greatness, this article highlighted seven of Australia’s foremost Facebook pages. The success of all these pages was built on community engagement and effective communication. We won’t leave you hanging any longer. The seven pages belonged to: Lorna Jane, David Jones, Bonds, Kogan, Masterchef Australia, Cadbury Dairy Milk Australia and, last but by no means least, Coles. Read more: http://marketing.com.au/7-fantastic-australian-facebook-pages-to-inspire

Outsourcing Is Not Just For Global Companies

Penned by one of our contributors, David Iwanow, this article demonstrated the worth of outsourcing business activities, to enable you to focus on running your business. David covered a range of outsourcing websites, including Elance, Freelancer, oDesk, 99Designs, CrowdFlower, Get A Coder, Copify and Textbroker. Read more: http://marketing.com.au/outsourcing-is-not-just-for-global-companies

Top 10 Promotional Tactics

This list included our top ten promotional tactics, designed to boost your sales figures. Our tactics ranged from cumulative discounts and product giveaways to free shipping and sponsorships deals. It even delved into the world of social media promotional tactics, featuring Facebook special offers. Read more: http://marketing.com.au/top-10-promotional-tactics

How are Australian Marketing Budgets Being Spent In 2013

Simon O’Day, Vice President Responsys Asia Pacific, kindly lent his expertise to this interview. Our interview explored the data presented in the Responsys global annual Marketing Budgets Report. The report revealed that 71% of companies planned to increase digital marketing spend, but that the biggest challenge to digital investment was company culture. Read more: http://marketing.com.au/australian-marketing-budgets-2013

 

 

Our Marketing Predictions for 2013: How do you think we did?

Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the year that was 2013 (in terms of marketing at least).

We Embraced a Digital Life

  • A year is a long time in the world of digital marketing. We’ve put together a couple of highlights for you. Google changed its algorithm (again) pulling in more factors than ever before. Quality content was all the rage, distributed via the usual social media channels. Mobile usage grew, as did Google+, online advertising spend and location-based marketing.
  • Mobile use grew. Exponentially. Over 2 billion mobile phones were bought this year. And over 50% of people confirmed that they use their mobile phone as the only means of accessing the internet. 71% of smartphone users accessed the internet on their smartphones daily (up from 56% in 2012). Not surprisingly, approximately 189 million Facebook users declared they were mobile-only users and 30% of all Facebook advertising revenue in 2013 came from mobile ads.
  • Everyone got touchy-feely. Tablet device ownership exploded. A third of households now own tablets, with this expected to rise to 50% by the end of 2014. And by 2015, more tablets will be sold than computers. As a result, marketing industry experts continued to design websites and advertising campaigns tailored to tablet-users.
  • And then watched videos. With the explosion of tablet ownership, online video consumption increased in 2013. 100 hours of video was uploaded to YouTube every minute this year. Surprising, consumers are 27 times more likely to click through online video ads than standard banners.
  • Online advertising was a winner. Digital ad spend increased by 17% this year. This looks set to continue, with digital video advertising spending expected to double to $4.2 billion in 2014 and $8 billion by 2016.

Content was King

  • Content marketing went viral. Over US$120 billion was spent on content marketing, video marketing, and social media in 2013. With good reason. Research has found that blogs give websites over 430% more indexed pages and 97% more indexed links. And, 90% of clients think custom content is useful, with 78% believing that companies with tailored content are interested in building a solid relationship with them. Best of all, it generates three times as many leads and costs 60% less than traditional forms of marketing. Our advice: get on board in 2014 (if you haven’t already).
  • Social media became vital. Social media is now a necessity, not a luxury. In 2013, social media became even more vital to online marketing and customer engagement. A survey of over 850 American companies found that 92.5% of companies have a dedicated, full-time employee for social media.
  • Google+ became more popular. As you might expect, Facebook is still the most popular social media network. Google+ isn’t too far behind though; 2013 saw Google+ increase market share to 50%. Keep in mind though; one must create a Google+ account when creating a Gmail account. This skews the data somewhat. Chances are, there are a lot of unused Google+ accounts out there in cyberspace, however many savvy brands are well and truly on board with Google+.

Customers Were the Focus

  • Engage. Engage. Engage. That was the mantra for marketers in 2013. We all did our best to deliver marketing programs that engaged, entertained, informed or educated our audience. One of the top campaigns in Australia for 2013 was Metro’s ‘Dumbest Ways to Die’ campaign. This was all about engagement. Not only were there radio ads, but there was a film clip, an app, a game and a Tumblr blog. All designed to engage (and educate), via a variety of platforms.
  • WIIFM. Not familiar with this particular acronym? Marketing in 2013 was all about answering ‘What’s In It For Me?’ for clients. If you missed the boat in 2013, get on-board for 2014.

Stay tuned for our 2014 marketing predictions coming soon!

 

References

http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic/
http://digitalmarketinglab.com.au/index.php/2013/10/27/2013-australian-digital-statistics-compilation/
http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/
http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/
http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/
http://www.cmo.com/content/cmo-com/home/articles/2013/8/13/_15_must_know_stats_.html
http://www.cmo.com/content/cmo-com/home/articles/2013/8/27/video_15_mind_blowing.html

 

2013’s Best Marketing Campaigns

2013’s Best Marketing Campaigns

Most ads make you want to change the channel, turn the page or click the ‘skip’ button. But every now and then, some of the more creative advertisers and agencies pull a rabbit out their hat. They throw together a marketing campaign with just the right amount of flair, entertainment, innovation, education and excitement. Sadly for all of us in the Land of Oz, many of these campaigns are produced for, and aired during, the big American sporting bonanza: the Super Bowl. So, we have decided to give a shout out to the top campaigns us Aussies were privy to in 2013. The following are in no particular order.

Dove’s Real Beauty Sketches

Dove set about conducting a social experiment in 2013. Part of Dove’s long-term ‘Campaign for Real Beauty’ marketing program, the objective of the experiment was to prove to women that they are more beautiful than they believe.

Ogilvy employed Gil Zamora, an FBI-trained sketch artist for the ground-breaking campaign (Gil’s usual day-job involves sketching wanted criminals, as described by eye witnesses). For this campaign, Gil (who could not see his subjects) first drew portraits of women according to the description they provided themselves. Then, he drew portraits of the same women, according to descriptions given by strangers. The differences between the portraits were astonishing, with the stranger’s portrait invariably more flattering and more accurate. The differences created strong reactions when shown to the women.

The campaign included a short documentary and four films documenting women’s reactions to the portraits. The films were released on 14 April 2013 and went viral; just four days later, the three minute film had been downloaded 7.5 million times. By 21 April, the films had more than 15 million views between them.

Metro’s Dumb Ways to Die

Website: http://dumbwaystodie.com/

Eat a tube of super glue. Use a clothes dryer as a hiding place. Make your private parts into piranha bait. If you haven’t already seen it, these are just some of the dumb ways to die that feature in Metro’s cute, but really quite macabre, campaign. Designed by advertising agency McCann, the public service announcement campaign from Melbourne’s Metro Trains promoted rail safety.

The lynchpin of the campaign was a super-catchy song with lyrics by John Mescall and music by Ollie McGill from The Cat Empire. The song described all manner of stupid ways to die, focused on walking across train tracks and standing too close to the edge of train station platforms. To accompany the song, there was a cast of super-cute cartoon dudes, with their heads on fire (or completely chopped off). The campaign also included a website, an app, a Tumblr and a game.

The video went viral. It received almost 57 million views and 3.8 million shares. In July 2013, almost seven months after its release, it was still the fourth most shared ad. Not surprisingly, this was the most awarded campaign ever at Cannes.

We know this campaign was launched in November 2012, but it really didn’t gain momentum until early this year. And it was just so damn cute and catchy that we couldn’t help but include it in our list.

Devondale’s Soy After Taste Face

If you haven’t seen the ad, watch it now. If it doesn’t make you giggle, then nothing will.

The two part campaign for Devondale’s Fast Start breakfast drinks quite accurately portrayed the physical revulsion caused by mistakenly drinking soy milk. Created by DDB Melbourne, one of the ads featured a father whose daughter thinks he doesn’t like her painting (only because he is pulling a disgusted face after drinking soy milk). The second ad featured a husband whose wife thinks he hates the idea of having kids (only because he is pulling a disgusted face after drinking soy milk). The TV ads were supported by POS and outdoor ads.

Unfortunately, we don’t have any astounding statistics to go with this one. It’s definitely a laugh a minute though.

What other Australian marketing campaigns stood out for your in 2013?

 

Thanks Sally for this great recap of some of the most impactful marketing campaigns of 2013.

 

 

Australian Marketing Events Roundup – November 2013

As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014.

Here’s your monthly roundup from our Marketing.com.au conferences and events page which we’ve just updated. If you have any relevant marketing or advertising industry events to contribute please complete this online form and we’ll do our best to get them up as soon as we can.

Upcoming Australian Marketing Events

December 2013

Melbourne SEO Meetup – 4 Dec 2013, Melbourne
For more information visit: http://www.meetup.com/Melbourne-SEO

Cross Media Live Sydney 2013 – 3-4 Dec 2013, Sydney
For more information visit: http://www.crossmedialive.com.au/

The Australian Government: Community and Marketing – 4-5 Dec 2013, Sydney
For more information visit: www.arkgroupaustralia.com.au/Events-E080marketgov.htm

The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne
For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney

WA Underground Sundowner – 5 Dec 2013, Perth
For more information visit: www.adma.com.au/attend/upcoming-events/wa-underground-sundowner/

ADMA Cup 2013 – 12 Dec 2013, Sydney
For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/

2014

Mumbrella Digital School – 10 Feburary – 17 March 2014, Sydney
For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school

Essentials of Product Management – 11 February 2014, Sydney
For more information visit: http://www.eventbrite.com.au/e/essentials-of-product-management-sydney-tickets-7976821889

Social Business 2014 – 18-19 February 2014, Melbourne
For more information visit: http://www.socialbizevents.com.au/

12th Annual Australian Broadcasting Digital Media Summit 2014 – 24 – 25 Feb 2014, Sydney
For more information visit: www.acevents.com.au/broadcasting/

MBA in a Day – 25 Feb 2014, Sydney & 27 Feb 2014, Melbourne
For more information visit: http://www.aimia.com.au/home/events/aimia-events/mba-in-a-day-sydney

Australia-China BusinessWeek 2014 – 27 Mar 2014, Melbourne & 28 Aug 2014, Sydney
For more information visit: www.australianbusinessforum.com.au/events/acbw2014

Got an event we’ve missed? Please share it with us – it’s free! Just complete this online form. Please note, every submitted event is manually reviewed and approved prior to publishing.

Australian Marketing Events Roundup – October 2013

As promised, here’s our monthly roundup of upcoming Australian marketing events from the Marketing.com.au conferences and events page. If you haven’t found the time yet to get along to any marketing industry events this year, now’s your chance to strike while the iron is hot!

We’ve just updated our events page with a stack of new events we wanted to share with you. If you come across any we’ve missed or have some of your own to contribute please complete this online form and we’ll do our best to get them up as soon as we can.

Upcoming Australian Marketing Events

November 2013

Melbourne SEO Meetup – 6 Nov 2013, Melbourne
For more information visit: http://www.meetup.com/Melbourne-SEO

ADMA November Lunch n’ Learn – 7 Nov 2013, Sydney & 20 Nov 2013, Melbourne
For more information visit: www.adma.com.au/attend/upcoming-events/november-lunch-n-learn/

ADMA Engage – 12 Nov 2013, Sydney & 14 Nov 2013, Melbourne
For more information visit: http://www.adma.com.au/attend/upcoming-events/engage-2013/

ADMA Queensland Branch Breakfast – 12 Nov 2013, South Bank QLD
For more information visit: www.adma.com.au/attend/upcoming-events/adma-queensland-branch-breakfast/

AMI QLD Networking Event – 13 Nov 2013, Brisbane
For more information visit: www.ami.org.au/imis15/AMI/Events/AMI/Events/Events_List.aspx

ADMA Victoria Branch’s Awards Showcase – 13 Nov 2013, Melbourne
For more information visit: www.adma.com.au/attend/upcoming-events/adma-victoria-branch-2013-awards-showcase/

Content Strategy Workshop – 19 Nov 2013, Sydney & 26 Nov 2013, Melbourne
For more information visit: http://www.digitaltrainingevents.com/

AMI Advanced Workshop – Digital Strategy – 19 Nov 2013, Melbourne
For more information visit: www.ami.org.au/imis15/AMI/Events/AMI/Events/Events_List.aspx

China Digital Conference 2013 – 19 Nov 2013 in Melbourne & 21 Nov 2013 in Sydney
For more information visit: http://www.digitaltrainingevents.com/

IAB Training Course Digital Marketing Metrics – 20 Nov 2013, Sydney
For more information visit: http://www.iabaustralia.com.au/Events/All_Events

Secrets of Agency Excellence Conference – 20 Nov 2013, Melbourne & 21 Nov 2013, Sydney
For more information visit: www.gotothesource.com.au/events/

AMI – What REALLY Happens in the Media? – 27 Nov 2013, Melbourne
For more information visit: www.ami.org.au/imis15/AMI/Events/AMI/Events/Events_List.aspx

The Tablet Revolution – 28 Nov 2013, Sydney
For more information visit: http://www.aimia.com.au/home/events/aimia-events/the-tablet-revolution

Australian Marketing Institute Foundation Workshops – various locations until 29 Nov 2013
For more information, visit: www.ami.org.au/files/2013_AMI_Foundation_Workshops.pdf

December 2013

Cross Media Live Sydney 2013 – 3-4 Dec 2013, Sydney
For more information visit: http://www.crossmedialive.com.au/

The Australian Government: Community and Marketing – 4-5 Dec 2013, Sydney
For more information visit: www.arkgroupaustralia.com.au/Events-E080marketgov.htm

The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne
For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney

WA Underground Sundowner – 5 Dec 2013, Perth
For more information visit: www.adma.com.au/attend/upcoming-events/wa-underground-sundowner/

ADMA Cup 2013 – 12 Dec 2013, Sydney
For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/

2014

12th Annual Australian Broadcasting Digital Media Summit 2014 – 24 – 25 Feb 2014, Sydney
For more information visit: www.acevents.com.au/broadcasting/

MBA in a Day – 25 Feb 2014, Sydney & 27 Feb 2014, Melbourne
For more information visit: http://www.aimia.com.au/home/events/aimia-events/mba-in-a-day-sydney

Australia-China BusinessWeek 2014 – 27 Mar 2014, Melbourne & 28 Aug 2014, Sydney
For more information visit: www.australianbusinessforum.com.au/events/acbw2014

Don’t forget if you if you come across any marketing events we’ve missed or have some of your own to contribute you can list your marketing event for free, please just complete this online form. Every event is manually reviewed and approved prior to publishing.

Cross-Channel Marketing Report 2013: Time to show your customers some love?

Econsultancy and Responsys have partnered up again this year to perform the annual Cross-Channel Marketing Report. They surveyed 111 companies and agencies based in Asia Pac and the results indicate that companies are still failing to create marketing programs that build relationships with their customers even though they do recognise the long term value in doing so.

Paul Cross from Responsys Asia Pac said, “We’re now moving into a new era of orchestration, where the overall customer experience needs to be seen as a set of combined interactions across all touch points. To remain relevant and continue to drive results marketers need to put the customer at the heart of all activity.”

Responsys have kindly shard some interesting stats from the report:

  • 60% of marketers agree it is cheaper to retain existing customers rather than acquire new ones
  • 26% are ‘very committed’ to relationship marketing, with a further 20% conducting no relationship marketing at all
  • 38% say a lack of team knowledge and experience prevents them from committing to this approach while 24% say they do not have sufficient resources
  • 51% of marketers say their main focus is currently on acquisition compared to 34% whose primary focus is on retention, even though they understand the value of building relationships with customers
  • 60% believe they should place greater effort on retention marketing
  • 34% describe their digital efforts as ‘very integrated’ with their broader marketing strategy
  • Only 15% said their efforts with mobile apps and mobile messaging are very integrated

Paul Cross also adds, “The mass marketing era is fading. Marketers who fail to transform their strategies and build long-term loyalty with customers risk getting left behind by their more savvy and nimbler competitors.”

If you are interested in finding out more about the report, you can download your copy via the Responsys website.

Australian Social Media Statistics 2012 vs 2013

Australian Social Media Statistics 2012 vs 2013

There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally.

One of our favourite online resources for Australian social media news and social media statistics is David Cowling’s website SocialMediaNews.com.au. David shares monthly updates of the latest social media statistics in Australia and if you haven’t had a chance to keep up to date we thought we’d do a bit of an overview of how the main social media channels fared in July 2012 compared to July 2013.

Not surprisingly, the proportion of Unique Australian Visitors/Active Australian Users is up 14% when comparing data from July 2012 with July 2013. Facebook and YouTube are still the favourite platforms amongst Australians, however, the biggest change in July 2013 (versus July 2012) was for Instagram (68%), Tumblr (52%), WordPress.com (49%) and LinkedIn (27%). Meanwhile Digg, StumbleUpon, MySpace, Delicious, Blogspot, Trip Advisor and Foursquare were all down on levels seen in July 2012.

Here’s a handy reference chart we put together based on David Cowling’s data below:
Australian Social Media Statistics 2013

The Australian Government also runs the Digital Business website (digitalbusiness.gov.au) that has a section on Social Media you might find interesting. In April, they shared this great video written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door) and we couldn’t agree more with how Natalie succinctly described the implications of this video for Australian businesses: “The Social Media Revolution video emphasises that people are talking about brands and products online, and consumers are more likely to trust peer reviews rather than advertising messages. So as a business or community organisation, you should be thinking about where these conversations about your organisation may be happening and whether you want to join them.” Here is the video:

Finally, just in case you missed them, here are a couple of other Marketing.com.au articles you might be interested in reading:

Upcoming 2013 Australian Marketing Events

The year is certainly flying by and before we know it, Christmas will be here! Before we get ahead of ourselves, the time has come again for us to do a quick round up of some key Australian marketing events and conferences that are coming up in the next few months. We don’t want you to miss out.

We regularly update our Australian Marketing Conferences and Events and Australian Marketing Awards pages so make sure you stop by to check them out and even submit an event we may have missed.
 

August

6 August – 10 October 2013 Google Engage Bootcamp for Agencies in Sydney, Brisbane and Melbourne

Comprehensive official Google training program presented by Loves Data for Google Engage members that will help your agency get the most out of Google AdWords and Google Analytics.

For more information visit: http://www.lovesdata.com/products/google-engage

7 August – Melbourne SEO Meetup, Melbourne

The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry, in a relaxed and informal session on digital and web marketing.

For more information visit: http://www.meetup.com/Melbourne-SEO

7 August 2013 – IAB Training Course: Mobile Fundamentals, Sydney

Become comfortable using mobile and tablet marketing with this thorough 101 course on mobile which covers mobile internet, websites, search, messaging, apps, mobile display advertising and brand engagement.

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Mobile_Fundamentals_-_August_2013.aspx

7 – 9 August 2013 – ADMA Global Forum 2013, Sydney

This is Asia-Pacific’s largest data driven event that is designed for marketing and advertising professionals. It will bring to Sydney the best speakers, technology, and inspirational case studies from all over the world with more channels, disciplines and innovative technologies to represent the full 360⁰ view of data-driven marketing and advertising.

For more information, visit: http://www.admaforum.com.au/

12 – 16 August 2013 – Energise, Adelaide

This event will be held in Adelaide and is geared to the needs of brand managers, communicators, agencies, designers, media buyers and those involved with advertising tactics and innovation. Find the tools, the ideas and the strategies to compete in a fast and ever-changing world.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

14 August 2013 – IAB Training Course: Display Advertising and Video, Sydney

One day comprehensive guide to digital display advertising which will help you to understand all the different formats from mobile to video. Focusing on rich media, you’ll receive practical advice on how to effectively target consumers and measure the effectiveness of campaigns.

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Display_Advertising_-_August_2013.aspx

14 August 2013 – PwC Online Advertising Expenditure Report Presentation 2013, Sydney and 22 August 2013, Melbourne

Each quarter the IAB and PwC produce the Online Advertising Expenditure Report which is independently collated data about the state of online advertising expenditure in Australia. This presentation will enable you to find out exclusively the detailed online advertising expenditure data from both Q2 2013 and the full FY12/13 across general display, search and directories and online classifieds.

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/2013_IAB_Event_PwC_Online_Advertising_Expenditure_Report_Presentation.aspx

19-22 August 2013 – Online Retailer Conference & eCommerce Expo, Sydney

This is one of the world’s largest eCommerce and digital marketing events for retailers. Providing hard-to-get content on all matters e-retailing, from understanding the competitive landscape and tapping eCommerce solutions to improving e-marketing programs and redesigning websites to improve sales. A must-attend event for anyone interested or involved with online and multichannel retailing.

For more information visit http://www.onlineretailer.com

19 August – 23 September 2013 – Mumbrella Digital School, Sydney

Mumbrella Digital School is a six-week training course (option to attend individual weeks) facilitated by Digital Chameleon. The customised digital training workshop will help you learn to adapt quickly and use new skills immediately. The course is a blended eLearning and public face-to-face training initiative. The course is designed for sales and marketing professionals.

For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school

20 August 2013 – Canberra Marketing Forum – Perfect Pitch, Canberra

The Canberra Marketing Forum is the flagship conference event for the marketing communication sector bringing together professionals from across the marketing spectrum. This year there is a new format with the day made up of three themed sessions.

For more information visit: https://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

28 August 2013 & 4 September 2013 – IAB Training Course: Digital Media Sales, Sydney

This is a 2 day course that will teach you how to pitch the most suitable online solution with confidence and clarity to ensure your solution matches your clients’ campaign objective. Ideal for sales teams at publishing organisations (digital or traditional).

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Digital_Media_Sales_-_Sept_2013.aspx

29-30 August 2013 – Government Marketing and Communications Conference, Melbourne

Hosted each year by the Australian Marketing Institute, this event includes over 300 marketing and communications specialists from a range of state, federal and local government agencies. Sessions are specifically targeted for an audience of senior public sector marketing and communications staff.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx
 

September

12 September 2013 – Early Bird Breakfast Digital Marketing Series, West Perth

Kristen Vang Co-Founder, Hatch’d is the special guest at the next ADMA Perth branch Digital Marketing Series breakfast and she will share her views on the use of social media in marketing.

For more information visit: http://www.adma.com.au/attend/upcoming-events/wa-digital-marketing-series-social-media/

18-19 September 2013, Swarm 2013, Sydney

SWARM connects professional community managers with the aim of sharing resources, best practices, information & ideas. We’re a peer support community. The conference involves formal presentations, open discussions, knowledge exchange and networking opportunities.

For more information visit: http://swarmconference.com.au/
 

October

14 October 2013 – Advertising, Marketing and Media Summit 2013, Melbourne

This summit is for anyone in the advertising, marketing and media industries. This year the theme is “The new reality” with a great range of award winning case studies and cutting edge insights being presented by a range of industry experts.

For more information, visit: http://www.elitemedia.com.au/files/amms2013_summit_flyer.pdf

15-16 October 2013 – Australian Marketing Institute Annual Conference, Canberra

This conference responds to the everyday challenges faced by marketers. It will present the latest thinking on a wide range of business and marketing topics, with strong emphasis on the ‘marketing value’ proposition and as a natural consequence, the trend to greater focus on measures of marketing effectiveness and accountability. The AMI conference showcases marketing success and how to achieve it through best practice and effective implementation of new techniques and communications.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

16 October 2013 – IAB Training Course: Integrated Strategy, Sydney

One day session that will help you to understand how to integrate digital into overall strategies and business objectives. This course will open up a new set of planning skills and resources to enable you to better coordinate all of your marketing channels.

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Integrated_Strategy_-_October_2013.aspx

31 October 2013 and 1 November 2013 – IAB Training Course: Digital Media Sales, Melbourne

This is a 2 day course that will teach you how to pitch the most suitable online solution with confidence and clarity to ensure your solution matches your clients’ campaign objective. Ideal for sales teams at publishing organisations (digital or traditional).

For more information visit: http://www.iabaustralia.com.au/Events/All_Events/IAB_Training_Course_Digital_Media_Sales_-_MEL_Nov_2013.aspx
 

December

3-4 December 2013 – Cross Media Live Sydney 2013, Sydney

Cross Media Live Sydney is at the forefront of multi-channel marketing. Attendees at this exclusive, free, invitation only event will have the opportunity to gain first hand insights from brands and companies who have already managed to make their mark in delivering successful, engaging and multi-channel campaigns. High level case study presentations will shed light on what it means to run an integrated and cohesive campaign across different media platforms.

For more information visit: http://www.crossmedialive.com.au/

 

There are also a variety of Australian Marketing Institute Foundation Workshops going on throughout 2013 so check out the website for more details www.ami.org.au

If you have any Australian marketing events, conferences or awards that you’d like to share with other Marketing.com.au readers it’s free, all you need to do is submit your event here http://marketing.com.au/submit-event/

Save The Date: Upcoming Australian Marketing Events

Can you believe we’re at the halfway mark for 2013? Well, the time has come again to do a quick round up of some key Australian marketing events and conferences that are coming up in the last half of 2013 – just in case you’ve missed them.

We regularly keep our lists of Australian Marketing Conferences and Events and Australian Marketing Awards up to date so make sure you stop by to check them out. If you have any Australian marketing events, conferences or awards that you’d like to share with everyone, you can submit an event on Marketing.com.au free.

June

30 June – Social Media Day 2013

The #SocialMelb community will be celebrating the connected generation for Melbourne’s Social Media Day – 2nd annual unconference which consists of approximately five session time slots in three collaborative spaces, all of which will be planned by attendees on the Session Grid. Each session will run for approximately 20 minutes with the day 3-8pm.

For more information, visit: http://www.meetup.com/Mashable/Melbourne-AU/931792/

July

10 July – Melbourne SEO Meetup

The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency).

For more information visit: http://www.meetup.com/Melbourne-SEO

11 July – 2013 IAB Awards Ceremony

The 2013 IAB Awards seek to recognise digital creativity that works and look for work that raises standards across the online industry. They won’t be awarding those that have played it safe, or those that are just going through the motions. The IAB are looking for agencies and clients that have shown bravery and had success with their online campaigns.

For more information visit: http://iabaustralia.com.au/awards

17-18 July – ad:tech Melbourne

ad:tech is Australia’s leading digital marketing event to educate, connect and grow the Australian digital industry by producing cutting edge programs featuring some of the leading minds of the digital media industry on both a local and global scale.

For more information, visit: http://www.adtechaustralia.com/melbourne/

30 July – Canberra Marketing and Communication Forum

The Canberra Marketing Forum is the flagship conference event for the marketing communication sector in the national capital bringing together professionals from across the marketing spectrum.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

August

7-9 August – ADMA Global Forum 2013

This is Asia-Pacific’s largest data driven event that is designed for marketing and advertising professionals. It will bring to Sydney the best speakers, technology, and inspirational case studies from all over the world with more channels, disciplines and innovative technologies to represent the full 360⁰ view of data-driven marketing and advertising. It’s a great place to get inspired, renew networks and connect with the best in the industry.

For more information, visit: http://www.admaforum.com.au/

12-16 August – Energise

This event will be held in Adelaide and is geared to the needs of brand managers, communicators, agencies, designers, media buyers and those involved with advertising tactics and innovation. Find the tools, the ideas and the strategies to compete in a fast and ever-changing world.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

19-22 August – Online Retailer Conference and eCommerce Expo

This is one of the world’s largest eCommerce and digital marketing events for retailers. Providing hard-to-get content on all matters e-retailing, from understanding the competitive landscape and tapping eCommerce solutions to improving e-marketing programs and redesigning websites to improve sales, Online Retailer is a must-attend event for anyone interested or involved with online and multichannel retailing.

For more information visit http://www.onlineretailer.com/

29-30 August – Government Marketing and Communications Conference

Hosted each year by the Australian Marketing Institute, this event includes over 300 marketing and communications specialists from a range of state, federal and local government agencies. Sessions are specifically targeted for an audience of senior public sector marketing and communications staff.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

October

14 October – Advertising, Marketing and Media Summit 2013

This summit is for anyone in the advertising, marketing and media industries. This year the theme is “The new reality” with a great range of award winning case studies and cutting edge insights being presented by a range of industry experts.

For more information, visit: http://www.elitemedia.com.au/files/amms2013_summit_flyer.pdf

15-16 October – Australian Marketing Institute Annual Conference

This conference responds to the everyday challenges faced by marketers. It will present the latest thinking on a wide range of business and marketing topics, with strong emphasis on the ‘marketing value’ proposition and as a natural consequence, the trend to greater focus on measures of marketing effectiveness and accountability. The AMI conference showcases marketing success and how to achieve it through best practice and effective implementation of new techniques and communications.

For more information visit: http://www.ami.org.au/imis15/AMI/Events/National_Conferences/AMI/Event_Content/National_Conferences.aspx

December

3-4 December – Cross Media Live Sydney 2013

Cross Media Live Sydney is at the forefront of multi-channel marketing. Attendees at this exclusive, free, invitation only event will have the opportunity to gain first hand insights from brands and companies who have already managed to make their mark in delivering successful, engaging and multi-channel campaigns. High level case study presentations will shed light on what it means to run an integrated and cohesive campaign across different media platforms.

For more information visit: http://www.crossmedialive.com.au/

Don’t forget, if you have any Australian marketing events, conferences or awards that you’d like to share with everyone, it’s free – please submit your event here http://marketing.com.au/submit-event/

Trends, Benchmarks And Insights – Digital Marketing In 2013

Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media.

The report contains trends, predictive benchmark data and analytical insights which are aimed to assist marketers in maximising opportunities and ROI. While much of the data is US based, it is still very relevant and topical for Australian marketers.

What kind of information can you expect to find in this report? Well, we thought we’d share a couple of insights with you below:

  • 44% of emails are opened on mobile devices
  • Personalised promotional emails had 29% higher unique open rate and 41% higher click rates than non personalised email
  • Around 1/4 of adults (aged 35-49 years) visit websites on 4+ different devices a week
  • 35% of marketers said response attribution (understanding the impact of multi channel marketing programs) was the most challenging multichannel marketing issue for their organisation.
  • The most profitable social sharing level is the first degree of separation (e.g you recommend a product or service to a friend via a link and then they buy it).
  • Australians are among the most avid users of smartphones in the world with sales exceeding those of PCs

At the conclusion of the report Experian state that “...marketers must unite their messages across those touch-points to create relevant experiences regardless of the customer’s channel or device preferences.” and to “…differentiate your business by providing excellent service and one-to-one connections — in other words, be customer obsessed.

We would highly recommend downloading a copy of the full report for yourself here, it is a really handy reference for any marketer.

If you’re looking for more information on digital marketing trends, check out our previous article Digital Marketing Trends In Australia.