Marketing.com.au http://marketing.com.au Marketing news, articles and resources for Australian marketers Sat, 22 Nov 2014 11:46:08 +0000 en-US hourly 1 Top 10 Twitter Tools to Turbo-Charge Your Tweets http://marketing.com.au/top-10-twitter-tools-to-turbo-charge-your-tweets/ http://marketing.com.au/top-10-twitter-tools-to-turbo-charge-your-tweets/#comments Fri, 21 Nov 2014 01:19:01 +0000 http://marketing.com.au/?p=6131 There is simply no denying it. Twitter is huge. According to the social media giant, there are 284 million monthly active users, and more than 500 million Tweets are sent every single day. Of those 284 million, 80% are actively using mobile devices and 77% are based outside of America. Given such enormous usage and [...]

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Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates? http://marketing.com.au/free-shipping-important-e-commerce-conversion-rates/ http://marketing.com.au/free-shipping-important-e-commerce-conversion-rates/#comments Thu, 13 Nov 2014 03:30:29 +0000 http://marketing.com.au/?p=6104 E-commerce sales are booming. According to Emarketer, global online sales will reach an all-time high of $1.5 trillion this year. Despite this record high, approximately 88% of all shopping carts are abandoned. That means that, this year, more than $11 trillion worth of sales will be lost due to shopping cart abandonment. Clearly, online shoppers [...]

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Top 10 Tips for Using Google+ Effectively http://marketing.com.au/top-10-tips-for-using-google-plus-effectively/ http://marketing.com.au/top-10-tips-for-using-google-plus-effectively/#comments Wed, 05 Nov 2014 13:55:19 +0000 http://marketing.com.au/?p=6083 According to QuickSprout, there are more than 500 million registered Google+ users worldwide. Of these users, 63% are male (and the remaining 37% female). Approximately 48% of Fortune 100 companies use Google+, and 40% of people that work in the marketing industry are using Google+. Clearly, Google+ is a huge, and ever-growing, social media platform. [...]

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Marketing Conferences and Events for November 2014 http://marketing.com.au/marketing-conferences-events-november-2014/ http://marketing.com.au/marketing-conferences-events-november-2014/#comments Thu, 30 Oct 2014 04:04:55 +0000 http://marketing.com.au/?p=6064 With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and events that are being held in November right around the country. You can find out some information about the events below on our marketing conferences [...]

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Affiliate Marketing Essentials (Part Two) http://marketing.com.au/affiliate-marketing-essentials-part-two/ http://marketing.com.au/affiliate-marketing-essentials-part-two/#comments Wed, 15 Oct 2014 11:47:34 +0000 http://marketing.com.au/?p=5035 Just in case you missed it, last week we covered affiliate marketing essentials: what it is, where it came from, and the technology that makes it such a successful advertising method. If you’re keen to sign up to the world of affiliate marketing, and get your own website operating as a publisher for an array [...]

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Affiliate Marketing Essentials (Part One) http://marketing.com.au/affiliate-marketing-essentials-part-one/ http://marketing.com.au/affiliate-marketing-essentials-part-one/#comments Wed, 08 Oct 2014 21:00:05 +0000 http://marketing.com.au/?p=5031 Affiliate marketing can seem like a bit of a grey area. It’s not quite advertising, and it’s not quite marketing. It often has negative, spammy connotations associated with it. So, we thought that we’d break it down into a two part series. This week, we’ll cover off affiliate marketing essentials: what it is, where it [...]

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Marketing Conferences and Events for October 2014 http://marketing.com.au/marketing-conferences-events-october-2014/ http://marketing.com.au/marketing-conferences-events-october-2014/#comments Thu, 02 Oct 2014 02:31:28 +0000 http://marketing.com.au/?p=6005 Now that Winter, and the cooler, wet weather has finally abated, it’s time to get back out there, and attend some marketing conferences and events. October is the perfect month to broaden your horizons, learn new things, strengthen your networks, and even land a few new clients. There’s a whole range of inspiring, insightful marketing conferences and [...]

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Top 10 Essentials for Facebook Advertising http://marketing.com.au/top-10-essentials-for-facebook-advertising/ http://marketing.com.au/top-10-essentials-for-facebook-advertising/#comments Thu, 18 Sep 2014 05:02:34 +0000 http://marketing.com.au/?p=5142 The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become even more specific, with statements like: most online advertising reaches only 27% of its intended audience. Facebook’s average is 91%. You can find some other [...]

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A Morning With Seth Godin in Melbourne http://marketing.com.au/seth-godin-melbourne/ http://marketing.com.au/seth-godin-melbourne/#comments Thu, 11 Sep 2014 04:30:02 +0000 http://marketing.com.au/?p=5515 Seth Godin really needs no introduction, his name is synonymous with the world of Marketing. I, like millions of others, have been a big fan of his for years now. We thrive on his insightful, articulate, honest and inspiring views on human behaviour and the world of marketing. Godin is the author of 17 bestsellers, [...]

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Problogger: The Web Video Strategy For Bloggers – David Jenyns http://marketing.com.au/problogger-web-video-strategy-for-bloggers-david-jenyns/ http://marketing.com.au/problogger-web-video-strategy-for-bloggers-david-jenyns/#comments Wed, 10 Sep 2014 09:28:33 +0000 http://marketing.com.au/?p=5383 David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the [...]

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