Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Marketing 3.0: Technology Led Intelligent Advertising
March 31, 2015 @ 7:30 am - 10:30 pm
$89Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.
Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne!
First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed.
Then came Marketing 2.0, the age of targeting, marketers had to slice up the universe of potential customers along broad lines of demographics, behavioral segments and contextual categories.
Now Marketing 3.0: The age of optimisation, where programmatic media buying is revolutionising the advertising industry
People are multi-dimensional. In the age of optimization, marketers don’t have to look at the consumer universe as a series of broad segments.
Bringing Big Data to advertising means marketeers can keep layering on more and more attributes, resulting in an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.
Join AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
