There’s a reason they call it Big Digital – because it really is big! This conference celebrates the newest and most exciting parts of Australia’s digital marketing industry. From 7 to 8 June 2016, attendees can spend two days learning the ins and outs of the industry, all in one supreme location – The Science… READ MORE
Blogs and websites that accept guest contributions often have a dedicated section on the site with blogging guidelines and information about image use. Funny thing is, the information can vary greatly from site to site when it comes to the issue of image use and there’s not really a unified opinion on this. This can create confusion and… READ MORE
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to
As the business world grows, it’s important to stay onboard with technology. Smartphones have come a long way, and they’re ever-present in modern marketing strategies. If you’re planning on developing your business’s mobile presence, you’ll need to align your budget with this year’s biggest innovations. Mobile applications (mobile apps) and mobile websites are among the… READ MORE
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
There’s plenty of hype and advice out there about the importance of a well-written individual LinkedIn profile, both for job seeking and general networking purposes. Yet the impact of a professionally crafted, engaging and interactive LinkedIn company page doesn’t seem to win as many headlines. LinkedIn is officially the world’s largest professional online network, with… READ MORE
Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we didn’t cover was Facebook adverts demographic targeting. So, that’s what we’ll explore today. If used accurately, you can create highly targeted Facebook adverts, so that… READ MORE
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business website or your LinkedIn profile, using keywords that align with what others are looking for (aka search engine optimisation*) is known to increase your chances… READ MORE