With the growth of technology, using Google to search the web has become the primary way for many people to find information about businesses, products, and services. As a result,… READ MORE
Marketing Events – August 2023
The first half of 2023 is well and truely over! Have you been networking and focusing on your professional development? Here are August’s monthly marketing and advertising events, conferences and… READ MORE
Business Agreements: What Marketers Should Know Before Signing on the Dotted Line
In the dynamic world of marketing, legal agreements play a crucial role in establishing and maintaining successful business relationships. From heads of agreement and partnership agreements, through to confidentiality agreements,… READ MORE
How to Use Google Search Console in 2023
Google Search Console (GSC) is a free Google tool that allows you to keep track of the performance of your website’s SEO, identify technical SEO difficulties and help you identify… READ MORE
How to Maximise Your Social Media Ads Budget
Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE
Top Seven Tips to Boost Your AdWords Campaign
Marketing strategies evolve each year, and old businesses need to adapt to the current marketing trends to catch new leads and prospects. Digital marketing and eCommerce are now essential for… READ MORE
8 Amazing Email Marketing Tips To Sell More Event Tickets
In today’s world of digital marketing, there is a wide array of channels through which you can promote your events. Social media marketing, video marketing, AI marketing, etc. are the… READ MORE
Most Asked Questions About Lead Generation
Lead generation can be vital for any business sales and marketing strategy. It serves as a backbone to help you gain and maintain high-quality leads hence keeping your sales pipeline… READ MORE
Step By Step Process For Opening Your Own PR Agency
Today, businesses can’t just have good products and reliable services—they also need a good team to promote them. To achieve good communication with customers, businesses need a Public Relations (PR)… READ MORE
The Importance Of Meta Descriptions for SEO
Meta descriptions are an important aspect of SEO. Knowing how to use them can improve the results of your digital marketing efforts, especially if your website already has good SEO… READ MORE