Joe Pulizzi’s Content Marketing Revolution

by Sally Wood on June 19, 2014

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For those of you not familiar with the conference, Content Marketing World is the largest annual gathering of content marketing professionals in the world. Held this year in Sydney at the end of March, the two-day event is run by the Content Marketing Institute (CMI). Launched in 2007, the mission of the CMI is to [...]

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Post image for Monitoring Search Rankings and Fluctuations in the SERPs

Don’t get hung up on fluctuating results in your search rankings. There are so many reasons for them. While Google’s biggest algorithm and platform changes (the most recent of which include Hummingbird, Penguin, and Panda) hit the headlines just a few times each year, in reality, their search engine algorithm is changing constantly. Google revealed [...]

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Post image for Upcoming Marketing Conferences and Events (June 2014)

With Winter upon us (in Melbourne at least!), and the cooler, wet weather setting in, the thought of trudging off to a marketing conference can seem a little…well…unappealing. But, don’t be lured by mugs of hot chocolate and open fires this year. Instead, stick to your guns and get along to some industry events. Broaden [...]

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How to Define Your SMART Marketing Objectives

by Calie Salter on May 28, 2014

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Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that you need a brand new website, or a new set of brochures, without first taking stock to determine how all this new marketing collateral will [...]

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Post image for Engaging Effectively with your Audience: Hot Tips from ASOS

Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply [...]

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What is Public Relations?

by Sally Wood on May 15, 2014

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Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company [...]

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Post image for Australian Social Media Statistics: 2013 vs 2014

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with [...]

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Upcoming Australian Marketing Events (May 2014)

by Sally Wood on April 28, 2014

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As a marketing professional, small business owner or entrepreneur, networking is essential. It is essential not only for personal growth and development, but for the growth of your business. Networking enables you to share your knowledge, and partake of the collection wisdom of your peers. Networking often generates opportunities: perhaps a new client, a potential [...]

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The Most Effective Social Media Campaigns Ever

by Sally Wood on April 23, 2014

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Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to [...]

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Upcoming Australian Marketing Events (April 2014)

by Sally Wood on April 17, 2014

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Even with Easter upon us at the end of this week, and ANZAC Day not long after, there are still some insightful, educational and informative marketing events happening across the country. We’ve pulled together a comprehensive list of conferences, workshops, seminars, training and marketing events, just for you. If you’d like more in-depth information about [...]

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