With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers around the corner or across the global on YouTube, the world’s largest video community”. This is not news to the rest of us. What is [...]
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So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or so, they are those little text ads that appear whenever you search for something (using Google obviously). Google makes an absolute fortune from these little [...]
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How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have clients (and therefore a bit of [...]
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Now that 2012 has gotten off to a roaring start, perhaps it is time to take a look at what’s in store for the digital marketing industry for the year. As with any industry, in any year, there will be challenges as well as successes. From our extensive research (well, we did a bit of [...]
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Some years, everything changes. Innovation and rapid technological advances have been known to change the whole face of the marketing industry in one foul swoop. This has been particularly true throughout the naughties, with the ever-advancing avalanche of social media launches. 2011 was not like this. Rather, 2011 saw a plethora of incremental upgrades across [...]
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Facebook has again released its analysis of the most popular trends, topics and ‘memes’ for 2011 in it’s annual Memology. The highly anticipated Memology is usually a fairly accurate and concise summary of the year’s events, or at least the most talked about events. The analysis shows the top ten Facebook status trends globally by [...]
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Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to difficulties capturing the attention of Y gen. No matter how much public relations consultants want to believe it – there is no research to support [...]
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As a market researcher, the pressure is always on to deliver the most insightful and actionable results for your clients. You need to keep your finger on the pulse of what the upcoming trends are, so you can develop research methods that will help you to use these trends to your advantage and keep one [...]
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With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time. According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile [...]
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In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being [...]
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